Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

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#4

Good Luck

Good Luck

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Granstef Ghostlapin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've tried their planes twice : it's the most honest advertisement in the world !

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#5

Something For Every Hole

Something For Every Hole

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

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#10

Men Are Better Than Women!

Men Are Better Than Women!

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#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

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Grapeling
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I highly doubt that parents want their kids to look "yummy"

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Tessa Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But they did love the idea of their daughters looking slimmer. At least my grandma was keen on my mom looking slimmer, so my mom had to wear this stuff. xp

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James Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Old ads were awful about shaming women. I've seen another old ad that warns women against... intimate odor.

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Mary Pat Mitchell
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What to do about nicknames.. and they call themselves chubbetts.. stupid fat men from NJ :(

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earringnut
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That was probably the strip club they were at when they scored the contract.

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Beh Pnkt
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

someone really believed, that calling your brand chubbettes would be a good idea. XD

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Gipsy Kings fan
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even a loving, supportive family cannot “assure the happiness” of a “chubby” girl. I know this from bitter childhood experience. By high school my figure became more average, but in elementary school I never knew when I would hear some taunt. Once I was literally pushed to the ground in a relay race by some creepy kid who wanted to give me a "head start." The kid was not punished in any way. Karen Carpenter was chubby as a young girl and young teen. She must have been bullied, and vowed to herself, NEVER AGAIN. This great singer starved herself to death for the sake of being thin.

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Kristy P
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When I was a toddler, my Grandfather used to call me "Chubbette". But, this ad & the name feels demeaning and humiliating to kids...

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Noez 🇸🇪
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The name 'Chubettes' is incredibly insensitive. Good old days, eh?

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Barbara Ilma Eva Westwood
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Cut off incriminating Chubbette labels plus the arrow decorations which are pointing straight to the 'tubby tummy' and I might have worn this 65 years ago.

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Kathy Baylis
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Calling them Chubbettes just puts the cherry on top of this s**t-frosted ad that does nothing but promote body shaming and sexualizing little girls.

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GG DW
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No wonder women are still struggling and obsessed with looks and weight.

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Nixxy
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It’s good that they are saying that being fat is okay though even if it is a bad ad

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Leesa DeAndrea
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The girl in the ad is neither fat nor chubby. Terrible, hateful message. Typical 1950s though.

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Wil Vanderheijden
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is this an ad from some catholic church? I always thought they were only interested in choirboys.

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Lorri Adams
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Aaah - the "good old days" where body shaming was big business.

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Robyn Denton
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What a condescending ad! And the product name: 'Chubettes' -- seriously?

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JZ Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh, I remember when they 'invented' this. It became THE body-shaming tool for girls in grammar school on up. We were expected to be thin WHEN WE WERE 10, 60 YEARS AGO! Have we come a long way, baby? or not so much?

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Kelly Hartle
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you want overweight people to buy your products, why on Earth would you choose a name like this?

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María B. Kaiser
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"...to make girls 6 to 16 look slimmer" It's crazy how you read the ad and it gets worse and worse and worse...

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Mary Tonningsen
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OMG, my mom used to buy me that brand when I was kid!! So embarrassing to be wearing that brand when you're in Elementary school!! :(

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Leo Fragoso
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The comercial is appealing to moms and dads to make sure their girl looks "yummy"!

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Mommyofboth
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The fact that they considered size 6 as chubby... smh.

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Cindy Collins
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow l the way back then, the baby shamming/ " Look as pretty as her slim friends" just crazy

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Michelle Chevalier
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Love the part where they offer a free booklet for the parents of chubby girls...oh if this business was around today

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Vilkas
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How can the kid see her outfit in that little mirror?

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Just saying
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

did you see the bit where it says 'to make girls 6 to 16 look slimmer' SiZE 6? or AGE 6?

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Alex Newell
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They were *almost* being body-positive... until they called them Chubbettes

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Blma1025
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So many things wrong with this... Girl on the plump side? Definitely not. Wanting your daughter to luck yummy? So wrong. And if you were heavier, using a brand named "Chubbettes", that would make you really want to buy it! Facepalm.

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nala simba
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Chubbetts for your chubby chubbs? Now you can feed your chubby kids more junk food and not worry about them looking like chubby lardons! CHUBBETTS! Nice designer label!

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David Martin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"For girls 6 to 16" Maybe let's NOT have yummy looking six year old girls?

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Fixin'Ta
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So I think the brand name is horrible (what little girl wants to know she's wearing "Chubettes" clothes???) And of course I don't know all the info in the booklet. But I do applaud that they're not saying (at least in the ad), "You should put her on a diet and make her work out three hours every day!" Maybe the advice in the book would have run along those lines...but it also sounds like it might have been advice on how to help moms encourage their "plump" daughters to be happy as themselves without trying to meet society's expectations ...? Maybe at least more so than what young women see today ...?

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Analyn Lahr
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What about parents of chubby boys? Do they get an advice booklet too?

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James Gallegos
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OMG this one is too funny! I have some friends who could use Chubbettes. LOL!!

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kurisutofu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, they're basically saying you can look for when if you're not slim so I think it's not bad.

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Lukyan Terdal
Community Member
4 years ago

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no idea who'd buy this, but with the economy in the state it's in, SOMEone would

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Tessa Thompson
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My mom was a chubby kid and my grandmother bought Chubettes for her. My mom hated having to wear that stuff.

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

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#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

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#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

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#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

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#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

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#24

Painfully Thick

Painfully Thick

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#25

Open Your Snack Hole

Open Your Snack Hole

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HANS
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wonder if Maria Tash (something for every hole) tried it?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

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#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

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#29

What Can Brown Do For You?

What Can Brown Do For You?

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Conrad Strucker
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

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