Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

seed Report

Kaisu
Community Member
1 year ago

I feel like they must've known what they were doing, there's no way this was an accident

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#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

wilksonk907 Report

Hard 2 Guess
Community Member
1 year ago

"Since 2001"....? They knew what they were doing.

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#3

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

unknown , unknown Report

Iván Galarraga
Community Member
1 year ago

Sure it sucks, it vacums all the free time in your home

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#4

Good Luck

Good Luck

unknown Report

boredpanDaman
Community Member
1 year ago

i am almost covinced that in local language it does not sound that threatening

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#5

Something For Every Hole

Something For Every Hole

margeincharge Report

Jaffa Cake
Community Member
1 year ago

I think Lovehoney have the same tagline.

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#6

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

Pleasant_Jim Report

boredpanDaman
Community Member
1 year ago (edited)

what are they trying to say?

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#7

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

Report

A WhiteRunGuard
Community Member
1 year ago

Honey!!! The baby doesn't look so good!!!

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#8

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

reddit.com Report

Lyone Fein
Community Member
1 year ago

I think this is a GREAT ad!!!

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#9

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

jakedaily Report

Kaisu
Community Member
1 year ago

Wow thanks for the advice I guess, Reebok....

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#10

Men Are Better Than Women!

Men Are Better Than Women!

unknown Report

Daria B
Community Member
1 year ago

Dunno, man... These two look like some super distracted fools.

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#11

She Can Have A Tummy... And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

unknown Report

Grapeling
Community Member
1 year ago

I highly doubt that parents want their kids to look "yummy"

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#12

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

uknown Report

Marcellus the Third
Community Member
1 year ago

"And then, imagine EVEN MORE!"

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#13

Va-Dry-Na?

Va-Dry-Na?

Daniel Dougherty Report

Kaitlin Gaerte
Community Member
1 year ago

I have no words for this. lol. its so bad.

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#14

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

Grieve Report

Grapeling
Community Member
1 year ago

I don't know, how good does skinny feel?

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#15

It's Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

Vandelay797 Report

Harry Larter
Community Member
1 year ago

Finger gun 🤙

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#16

The Beer That Beer Would Drink

The Beer That Beer Would Drink

Mark Duffy Report

Marcellus the Third
Community Member
1 year ago

Homicidal psycho beer? Count me in!

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#17

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Mark Duffy Report

karen snyder
Community Member
1 year ago

Yes, let's all start breathing muffins.

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#18

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

dylmg Report

Kaisu
Community Member
1 year ago

"Happy Women's Day" I think you missed the point here. Like, entirely. And if I worked like my boss, I would take random fifteen minute breaks and like seven personal phonecalls in a day

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#19

You Only Know What You're Made Of When You've Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

WrongUn Report

Kaitlin Gaerte
Community Member
1 year ago

what is that even an ad for? this cannot be an accident.

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#20

White Is Purity

White Is Purity

FabianWolfgang Report

Jaffa Cake
Community Member
1 year ago

Nothing wrong with this advert, it's totally oKKK.

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#21

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

Kevin Noonan Report

Something
Community Member
1 year ago

This isn't a bad tagline, it's a bad product name.

Mary Pat Mitchell
Community Member
1 year ago

I remember this, my mom took them. It was the 70's before the disease had a name.

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Karin Gibson
Community Member
1 year ago

It was around way before the condition.

Catlady6000
Community Member
1 year ago

I remember these. My mom bought a pack. They were actually pretty yummy. Til mom caught me and stuck her finger down my throat to make me throw the whole box back up.

Seabeast
Community Member
1 year ago

Good lord. Please tell me you didn't end up with an eating disorder.

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Logan Slaughter
Community Member
1 year ago

The product actually came out before the AIDS epidemic, and was apparently quite popular. Then when AIDS came along, the product fell through the floor.

Linda Harms
Community Member
1 year ago

This product was around long before the AIDS epidemic.

Fixin'Ta
Community Member
1 year ago

AIDS the disease wasn't clinically reported until 1981. This product came out in the 1970s. Again, as with other items in this post, you can't call something a "bad product name/slogan" if the way we use the term now wasn't a thing when the name/slogan was developed.

Crazy Dog Lady
Community Member
1 year ago

Not a bad tagline-just did not age well.

BusLady
Community Member
1 year ago

I remember those. Beats eating a sensible diet.

Seabeast
Community Member
1 year ago

I remember this product. It predates the HIV/AIDs epidemic by many years. It first entered the market in the 40s and was eventually withdrawn in 1988.

Skadi Lifdis
Community Member
1 year ago

I don't know when this ad came out but I figure it got more ironic once AIDS was identified.

Gipsy Kings fan
Community Member
1 year ago

It wasn't a bad product name when it came on the market and for many years afterward. It was a popular, drug-free way to help people lose weight. You would eat two candies and drink a hot beverage a half hour before meals; the candy would help you feel full so you wouldn't overeat. It only became a bad product name after the AIDS crisis hit. The company had to go out of business because of the product name.

Meghan Turnis
Community Member
1 year ago

It also looks like the person is running away...from Ayds...

Grapeling
Community Member
1 year ago

Clever. It got me at "deliciously"

JJM
Community Member
1 year ago

This is so old. My Mother used these. Useless, by the way.

Jo Choto
Community Member
1 year ago

My mom used to have these in the 1970s. Obviously we knew nothing about HIV/AIDS back then.

Monika Soffronow
Community Member
1 year ago

I have a problem with "Appetite Suppressant Candy". They are either misleading their customers, or the chemical make up of the candy is illegal and very bad for you.

Ashley Harrold
Community Member
1 year ago (edited)

I'd read about this in an Uncle John's book, funniest thing was seeing my sister and her husband's reaction when they saw the commercial during a Nostalgia Critic special

debrina blackmoon
Community Member
1 year ago

i tried a similar product in the '90s and they tasted good, but i still failed

maureen stemmle
Community Member
1 year ago

wasn't there an episode of southpark like this?

kathryn stretton
Community Member
1 year ago

And run naked

danielw
Community Member
1 year ago

so...does it supress apetite by being disgusting?

Beh Pnkt
Community Member
1 year ago

yeah...candy...for weight loss. Most of doctors smoke camel. Most of them are dead already. Most of them died of lung cancer. Some might have died of ayds...

Missy Barton
Community Member
1 year ago

Oh no

JZ Thompson
Community Member
1 year ago

OMG! I knew I had something againt the acronym AIDS. THIS. I remember these. How could I have forgotten? They were caramels, and you couldn't eat just one, so you gained weight, you were body-shamed again, and they made MILLIONS!

Amanda Hunter
Community Member
1 year ago

These were appitite suppressors from the 70s, they were like toffee.

Greg Sparks
Community Member
1 year ago

And this was before AIDS

Yehudit Hannah Cohn
Community Member
1 year ago

To be fair, this product came out before AIDS; we were using it in the 70s.

Careena Bruen
Community Member
1 year ago

I had a Saturday job in a pharmacy in the early eighties and we used to sell these. They were incredibly popular and within a few years they obviously weren't.

Sharon Vaughn
Community Member
1 year ago

I've tried these and ate them like candy. Didn't lose any weight, though. I believe they were popular before the AIDS virus was discovered. Not so popular, if they're even still on the market.

Kelly Hartle
Community Member
1 year ago

I actually remember when they sold these.

Eva Grove
Community Member
1 year ago

To be fair, this product was out before AIDS, the disease & epidemic. As a side note, it really did work because it was basically methamphetamine.

Leesa DeAndrea
Community Member
1 year ago

This product was around LONG before HIV. It's not their fault that AIDS happened years later.

Evripidou Maria
Community Member
1 year ago

this reminds me of a south park episdode

Cindy Collins
Community Member
1 year ago

I remember these....I think this was way before AIDS happened....I thinks this was back in the 70's. I think my mom had them and I ate one just thinking it was a piece of chocolate.

Mikyla McEwen
Community Member
1 year ago

But I don’t want any kind of AYDS

Mack-doodle
Community Member
1 year ago

Hay kids? Ya want anorexia? Here ya go!

glowworm2
Community Member
1 year ago

My favorite part is that they come in peanut butter flavor.

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#22

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Nick Momrik Report

Kaisu
Community Member
1 year ago

Racist and misogynistic, two birds with one stone I guess

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#23

#BecauseNoReason

#BecauseNoReason

unknown Report

Iván Galarraga
Community Member
1 year ago

Because defies reason

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#24

Painfully Thick

Painfully Thick

t.wat Report

Grapeling
Community Member
1 year ago

Okay, I get the joke, but what does it have to do with recruiting?

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#25

Open Your Snack Hole

Open Your Snack Hole

cornichon Report

boredpanDaman
Community Member
1 year ago

you got the sauce ready?

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#26

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

Graine Loughran Report

Kaisu
Community Member
1 year ago

Not brutally refreshing, just an asshole

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#27

It's Not For Women

It's Not For Women

jennacastro Report

boredpanDaman
Community Member
1 year ago

does it make facial hair grow?

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#28

Spike Up Your Best Friend's Eggnog When They're Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

Louise Report

Kaisu
Community Member
1 year ago

Is this an advert for rapists or something?

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#29

What Can Brown Do For You?

What Can Brown Do For You?

unknown Report

Conrad Strucker
Community Member
1 year ago

I want to get a shirt that says that now cuz I'm brown and I can do a whole lot

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Note: this post originally had 49 images. It’s been shortened to the top 29 images based on user votes.

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