There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

Raine Soo
Community Member
7 months ago

Kindly avoid the oncoming train splatter.

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#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

Raine Soo
Community Member
7 months ago

Oh, you mean that he's not?

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There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

Luisa Vasconcelos
Community Member
7 months ago

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Jo Johannsen
Community Member
7 months ago

I couldn't stop laughing!

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Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#5

This Guy Must Be Feeling Pretty Great On This Ad

This Guy Must Be Feeling Pretty Great On This Ad

ErickJail Report

Sheila McEnany Markowitz
Community Member
7 months ago

Happy to see you...

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#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

Full Name
Community Member
7 months ago

This ad is a stroke of genius.

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The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

#7

Math Is Hard. Don't Let It Get You Down

Math Is Hard. Don't Let It Get You Down

weinythewhite Report

Sue Hazlewood
Community Member
7 months ago

Something doesn't add up

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#8

Well, Now That The Floors Are Clean

Well, Now That The Floors Are Clean

TenacityMan Report

b o o p
Community Member
7 months ago

W H A T

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

general kenøbi
Community Member
7 months ago

Just wondering —does anyone know what language this is/ what country it’s in?

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#10

How Did They Not See This?

How Did They Not See This?

barry_the_rotten Report

Code_002.2
Community Member
7 months ago

That’s kinda sus...

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#11

Yeah, Very Flexible

Yeah, Very Flexible

Omega_Hamster Report

Raine Soo
Community Member
7 months ago

Call the exorcist!

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#12

"Join Hands" To Make Hospitals "Infection Free"

"Join Hands" To Make Hospitals "Infection Free"

bea_easter12_ Report

Kanishka Patel
Community Member
7 months ago

maybe you shouldnt

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#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

Luisa Vasconcelos
Community Member
7 months ago

How many people approved that ?

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#14

Wow! What A Bargain

Wow! What A Bargain

DjFizz Report

Raine Soo
Community Member
7 months ago

No, thanks. I can get mine for free.

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#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

Raine Soo
Community Member
7 months ago

You, dumbbell!

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In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

boredpanDaman
Community Member
7 months ago

things start to happen at night, in and around this bus

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#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

Little Ms. Quirky
Community Member
7 months ago

i thought the shower was sucking her up for a moment-

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#18

Mother-Daughter Bonding At Its Finest

Mother-Daughter Bonding At Its Finest

pochama55 Report

Full Name
Community Member
7 months ago

Apple juice. It's fine.

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#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

Luisa Vasconcelos
Community Member
7 months ago

The implications that he is in love and most probably horny.

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#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

Chris Hardtke
Community Member
7 months ago

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#21

Bread So Emo It Slices Itself

Bread So Emo It Slices Itself

BeanMachine0 Report

Amelia
Community Member
7 months ago

The caption lmao

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#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

chi-wei shen
Community Member
7 months ago

Even though it looks creepy you have to take into account that there is no KKK in Brazil and most Brazilians wouldn't think about KKK.

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

Mah
Community Member
7 months ago

Die for succes, Sel sful living. its so beautiful :')

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#24

Let God Arse

Let God Arse

KenNCM Report

Shazz Winchester
Community Member
7 months ago

took me a minute to figure out the sword is meant to be an 'I' and it's Thursday, not even a Monday #PrayForMe

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#25

It Almost Seems Intentional

It Almost Seems Intentional

Palifaith Report

Nadine Debard
Community Member
7 months ago

Oh, no...

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#26

Fantastic Ad Placement

Fantastic Ad Placement

reddit.com Report

Sue Hazlewood
Community Member
7 months ago

Wut?

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#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

chi-wei shen
Community Member
7 months ago

Why girls instead of women? They also wrote men, not boys.

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

Sum Guy
Community Member
7 months ago

I'll take a guess here and say Rodos is not safe

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#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

Jozie
Community Member
7 months ago

no thats a LOT of something extra lmao

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Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

chi-wei shen
Community Member
7 months ago

An advertisement has to be remembered and who would forget a turd?

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#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

Code_002.2
Community Member
7 months ago

There not wearing masks.... oh it that the one dude from that meme?

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#32

This Woman Turning Into A Fish Roll

This Woman Turning Into A Fish Roll

Cream77 Report

Steve Barnett
Community Member
7 months ago

"Insert 'Mermaid' joke here"

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See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

Raine Soo
Community Member
7 months ago

Slender woman.

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#34

This Monstrosity

This Monstrosity

Hantook Report

Full Name
Community Member
7 months ago

Left - right, up - down, backwards, in no direction does this make sense.

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#35

Found This In An Ad Today

Found This In An Ad Today

serpin46 Report

AnnaB
Community Member
7 months ago

Gross!

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#36

Then Why Should I Buy One?

Then Why Should I Buy One?

allyourbaseareoblong Report

Jo Johannsen
Community Member
7 months ago

Truth in advertising...at last!

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#37

Hard Hats Are For Safety

Hard Hats Are For Safety

CanadianUkr Report

Chris Hardtke
Community Member
7 months ago

Nailed it!

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#38

This Colon Cleanse Ad Is So Bad It's Hilarious

This Colon Cleanse Ad Is So Bad It's Hilarious

Svargas05 Report

A Random Panda
Community Member
7 months ago

Huzza.

The one and only
Community Member
7 months ago

HUZZA A MAN OF QUALITY

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Kathryn Baylis
Community Member
7 months ago

Such imagery. Dirty brown waterfall to clean blue stream. Yikes.

Mark Schilling
Community Member
7 months ago

"60 days guarantee" -- how long is this supposed to take?

Salty Old Woman
Community Member
7 months ago

I wish I could give you more upvotes for that!

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Kate Nelson
Community Member
7 months ago

So many questions

K Killian
Community Member
7 months ago

Questions like: Did they gather specifically to celebrate this moment? How bad must things have become to warrant a celebratory BBQ? What events transpired that led them all to suffer simultaneously? Was there a colon-issue chat group somewhere that had been suffering in silence for years and the release of LiveSpo was finally the cure that they had all been waiting for?

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로희
Community Member
7 months ago

The guy in fedora hat is regretting the events that have brought him there.

Princess Toadstool
Community Member
7 months ago

The comic sans is my favorite

Lys Chen
Community Member
7 months ago

I always invite my (heavily bloated) friends to my "no more diarrhea" party :-)

Karen Grace
Community Member
7 months ago

Ummmmm...this is NOT a colon cleanse! It is a probiotic supplement to support healthy levels of good bacteria in your gut. Rather than flush you out it's often used to help stop diarrhea.

Mariana Paz
Community Member
7 months ago

Well, as someone who suffers from IBS I would definitely take anything people told me that could stop those symptoms. And I would love to have a picnic somewhere, without worrying if there was a toilet nearby. Being in pain every single day is terrible, plus, having explosive diarrhoea anytime and anywhere is very nerve wracking. 10/10 would buy if I lived in the U.S. (and I'm a graphic designer, this add looks terrible, but apparently gets the job done), you're probably just not the target audience. xD

ZEFCAT
Community Member
7 months ago

The guarantee is the best...when you have to prove it didn't work..

Parker Stanley
Community Member
7 months ago

HUZZAH

Mary Peace
Community Member
7 months ago

Think I'd rather put up with those symptoms than trust products from this company.

Kanishka Patel
Community Member
7 months ago

lol

Aura the rain/seawing hybrid
Community Member
2 weeks ago

yay.....

Carson Galica
Community Member
1 month ago

Good job on using a few stock photos and an image of your brand in photoshop

Billy The Kid
Community Member
7 months ago

Which one is called COLIN do you think?

sam thecat
Community Member
7 months ago

Someone got paid for coming up with this.

Carmen Flores
Community Member
7 months ago

Yep, flush with money!

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Eileen Schwab
Community Member
7 months ago

My God- who put this mess together AND WHO APPROVED IT??

Roberto Durante
Community Member
7 months ago

and very bad photoshoped

Mike Rodrick
Community Member
7 months ago (edited)

That's just wrong on every level. Does it really take 60 days to work?

Jess Ayala
Community Member
7 months ago

Yes, that is what younger crowd are really talking and excited about 😹💯

Nicholas McShane
Community Member
7 months ago

Hooray for gastro-intestinal health...let's barbecue !

Bunerz
Community Member
7 months ago

MAGIC

AbbiTabbi
Community Member
7 months ago

The guy at the grill looks like "why did I say I would do this? WHY?"

Mathieu Morger
Community Member
7 months ago

And why the glass saying it?

Mike DeLancey
Community Member
7 months ago

If it takes 20 vials and 60 days, you definitely need more fiber and less BBQ.

GenXandEarnedItAll
Community Member
7 months ago

Just don't drink the water.

Lovin' Life
Community Member
1 month ago

Just cannot quit laughing at the comments @K Killian

Bettye McKee
Community Member
7 months ago

I'm having trouble identifying what's coming out of the box. It looks like a jagged rock.

Susan Egan
Community Member
7 months ago

Hey I can photoshop let's just make the ad ourselves.

Mike Kozubski
Community Member
7 months ago

That blue stream used to be brown.

Tracy Wolfe
Community Member
7 months ago

Sooooo, 60 days?

Louis Wright
Community Member
7 months ago

water purification ??

Cybele Spanjaard
Community Member
7 months ago

OK, graphic graphics

Annamay
Community Member
7 months ago

Well then

JJM
Community Member
7 months ago

So let's do it all over again after this beer.

Shelley Kapach
Community Member
7 months ago

That waterfall insinuation scares me!

Shireen Maher
Community Member
7 months ago

its so bad it hurts

Andrea Sutter
Community Member
7 months ago

This is not a colon cleanse. It’s a probiotic for people with IBS. I think the waterfall represents irritable bowels, it runs through the box of their product and becomes a peaceful stream on the other side. Proper context helps!

Terilee Bruyere
Community Member
7 months ago

Oh goodness this brings back bad memories of my daughter's run with clindamycin..

Hugh Crawford
Community Member
7 months ago

wait, they pump the bad stuff into you and it comes out clean?

Leslie Burleson
Community Member
7 months ago

If you ever dealt with IBS you'd raise a glass too ! Just not a glass of milk

Mark Kelly
Community Member
7 months ago

Annual meeting of the Crohn's disease club?

Colin Mochrie At Its Finest
Community Member
7 months ago

"Hey, ya'll, what you celebrating?" "us being diarrhea-free!"

Paradox Skye
Community Member
7 months ago

I would totally throw a party if I'm cured of diarrhea too!

Bunzilla
Community Member
7 months ago

hey, it's lucky for them

Mathieu Morger
Community Member
7 months ago

STOOPID

Ploploplop
Community Member
7 months ago

Looks like the waterfall is explosive diarrhea coming out of the box.

Johnny Døpe
Community Member
7 months ago

Let’s share our experiences whilst eating !

WilvanderHeijden
Community Member
7 months ago

A case of beer and some real spicy food have the same effect.

Laura Allan
Community Member
7 months ago

When you're sitting on the grass and feel something come out of your a*se diarrhoea

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#39

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

rosalina888 Report

Jozie
Community Member
7 months ago

...

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#40

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

LoveGhostDotEXE Report

Raine Soo
Community Member
7 months ago

The driver is there to teleport you away.

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#41

Seriously?

Seriously?

GallowBoob Report

chi-wei shen
Community Member
7 months ago

They rather look like £10 glasses.

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#42

Yes, The Earth

Yes, The Earth

boring_space_waffle Report

Raine Soo
Community Member
7 months ago (edited)

Nevermind the moon, what is that blob on the table?

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See Also on Bored Panda
#43

That’s A Pokemon In The Bag

That’s A Pokemon In The Bag

ungori11 Report

Jozie
Community Member
7 months ago

damn ash ketchum be looking thiccccc 😏👍

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#44

This Library Poster

This Library Poster

holzdnbein Report

Laura Mende
Community Member
7 months ago

Looking at these ads, i'm sure they're smoking something. Maybe a clichee but a true one. 😂😂

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#45

Ah Yes, China, My Favorite Food

Ah Yes, China, My Favorite Food

TheJemcins Report

Kanishka Patel
Community Member
7 months ago

plus they look terribly photoshopped

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#46

Actually, On Second Thought, I’m Not So Hungry

Actually, On Second Thought, I’m Not So Hungry

Quillford Report

Jozie
Community Member
7 months ago

0_0

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#47

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

colorfl0 Report

Full Name
Community Member
7 months ago

Is this British? If so she's riding shotgun.

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#48

Probably It's More Convenient This Way

Probably It's More Convenient This Way

Bobik42 Report

Sum Guy
Community Member
7 months ago

This is what happens when you get a model who has never seen sugar do your ad

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#49

Why Would Red Block When He Could Win?

Why Would Red Block When He Could Win?

Chicchac Report

Code_002.2
Community Member
7 months ago

*plams face*

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#50

Me And My Clones On The Job

Me And My Clones On The Job

doctor_blob Report

Thijs L.
Community Member
7 months ago

tbh, with the slogan it does make sense, the slogan says, 1 contact, 1 team, ie. you speak to one person and via them you contact the entire team

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Note: this post originally had 87 images. It’s been shortened to the top 50 images based on user votes.