There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

Raine Soo
Community Member
3 months ago

Kindly avoid the oncoming train splatter.

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#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

Raine Soo
Community Member
3 months ago

Oh, you mean that he's not?

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There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

Luisa Vasconcelos
Community Member
3 months ago

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Jo Johannsen
Community Member
3 months ago

I couldn't stop laughing!

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Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#5

This Guy Must Be Feeling Pretty Great On This Ad

This Guy Must Be Feeling Pretty Great On This Ad

ErickJail Report

Sheila McEnany Markowitz
Community Member
3 months ago

Happy to see you...

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#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

Full Name
Community Member
3 months ago

This ad is a stroke of genius.

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The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

#7

Math Is Hard. Don't Let It Get You Down

Math Is Hard. Don't Let It Get You Down

weinythewhite Report

Sue Hazlewood
Community Member
3 months ago

Something doesn't add up

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#8

Well, Now That The Floors Are Clean

Well, Now That The Floors Are Clean

TenacityMan Report

b o o p
Community Member
3 months ago

W H A T

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

general kenøbi
Community Member
3 months ago

Just wondering —does anyone know what language this is/ what country it’s in?

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#10

How Did They Not See This?

How Did They Not See This?

barry_the_rotten Report

Code_002.2
Community Member
3 months ago

That’s kinda sus...

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#11

Yeah, Very Flexible

Yeah, Very Flexible

Omega_Hamster Report

Raine Soo
Community Member
3 months ago

Call the exorcist!

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#12

"Join Hands" To Make Hospitals "Infection Free"

"Join Hands" To Make Hospitals "Infection Free"

bea_easter12_ Report

Kanishka Patel
Community Member
3 months ago

maybe you shouldnt

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#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

Luisa Vasconcelos
Community Member
3 months ago

How many people approved that ?

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#14

Wow! What A Bargain

Wow! What A Bargain

DjFizz Report

Raine Soo
Community Member
3 months ago

No, thanks. I can get mine for free.

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#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

Raine Soo
Community Member
3 months ago

You, dumbbell!

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In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

boredpanDaman
Community Member
3 months ago

things start to happen at night, in and around this bus

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#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

Little Ms. Quirky
Community Member
3 months ago

i thought the shower was sucking her up for a moment-

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#18

Mother-Daughter Bonding At Its Finest

Mother-Daughter Bonding At Its Finest

pochama55 Report

Full Name
Community Member
3 months ago

Apple juice. It's fine.

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#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

Luisa Vasconcelos
Community Member
3 months ago

The implications that he is in love and most probably horny.

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#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

Chris Hardtke
Community Member
3 months ago

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#21

Bread So Emo It Slices Itself

Bread So Emo It Slices Itself

BeanMachine0 Report

Amelia
Community Member
3 months ago

The caption lmao

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#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

chi-wei shen
Community Member
3 months ago

Even though it looks creepy you have to take into account that there is no KKK in Brazil and most Brazilians wouldn't think about KKK.

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

Mah
Community Member
3 months ago

Die for succes, Sel sful living. its so beautiful :')

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#24

Let God Arse

Let God Arse

KenNCM Report

Shazz Winchester
Community Member
3 months ago

took me a minute to figure out the sword is meant to be an 'I' and it's Thursday, not even a Monday #PrayForMe

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#25

It Almost Seems Intentional

It Almost Seems Intentional

Palifaith Report

Nadine Debard
Community Member
3 months ago

Oh, no...

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#26

Fantastic Ad Placement

Fantastic Ad Placement

reddit.com Report

Sue Hazlewood
Community Member
3 months ago

Wut?

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#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

chi-wei shen
Community Member
3 months ago

Why girls instead of women? They also wrote men, not boys.

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

Sum Guy
Community Member
3 months ago

I'll take a guess here and say Rodos is not safe

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#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

Jozie
Community Member
3 months ago

no thats a LOT of something extra lmao

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Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

chi-wei shen
Community Member
3 months ago

An advertisement has to be remembered and who would forget a turd?

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#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

Code_002.2
Community Member
3 months ago

There not wearing masks.... oh it that the one dude from that meme?

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#32

This Woman Turning Into A Fish Roll

This Woman Turning Into A Fish Roll

Cream77 Report

Steve Barnett
Community Member
3 months ago

"Insert 'Mermaid' joke here"

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See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

Raine Soo
Community Member
3 months ago

Slender woman.

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#34

This Monstrosity

This Monstrosity

Hantook Report

Full Name
Community Member
3 months ago

Left - right, up - down, backwards, in no direction does this make sense.

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#35

Found This In An Ad Today

Found This In An Ad Today

serpin46 Report

AnnaB
Community Member
3 months ago

Gross!

Catherine Stevens
Community Member
3 months ago

Well, that's the truth to what your eating

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YouDid
Community Member
3 months ago

It's like the cows in the hitchhiker's guide to the galaxy :D

Anna Woodhull
Community Member
3 months ago

Yes! "Restaurant at the end of the Universe."

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Jenny Rose
Community Member
3 months ago

It looks gleeful at it's own demise

Vaida Kuodytė
Community Member
3 months ago

Ok I'm not vegetarian, but that's just sick

Mewton’s Third Paw
Community Member
3 months ago

This comment is hidden. Click here to view.

So then by direct cause, you are too.

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Purr·maid
Community Member
3 months ago

That was totally done in poor taste.

Esté
Community Member
3 months ago

'Tis but a fleshwound.

Tami
Community Member
3 months ago

Common theme years ago, that animals are just delighted to become food for us.

ButterScot
Community Member
3 months ago

Its the cow from "The Restaurant at the End of the Universe "

Debra Robinson
Community Member
3 months ago (edited)

In my HS Sr. days('88-'89) I read that, and the others-Hitchhiker's Guide to the Galaxy, Life, the Universe and Everything, & So Long and Thanks for All the Fish! Yes, I'm so f*****g old. lol

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Suzy the observer
Community Member
3 months ago

Holy Vegan Mercy!!

Parker Stanley
Community Member
3 months ago (edited)

HOW IT LIVING? ITS SMILING>?!

Chodz
Community Member
3 months ago

Hitchhikers Guide To The Galaxy fans will find this hilarious.

Debra Robinson
Community Member
3 months ago

We do!

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Zippy Sprinkles
Community Member
3 months ago

Yum! My own butt!!

The Cheese Puff in The Couch
Community Member
3 months ago

olaf: "oh look I've been impaled!"

boredpanDaman
Community Member
3 months ago

oh dear lord!

Jo Bebe
Community Member
3 months ago

That’s hilarious

Emma Cryder
Community Member
3 months ago

oh god

Billy The Kid
Community Member
3 months ago

HOLY COW!

Orange
Community Member
3 months ago

¨PETA and ThatVeganTeacher has joined the chat¨

Debra Robinson
Community Member
3 months ago

Now I want steak!

Callista pierce
Community Member
3 months ago

oml like you know those restaurants that sell meat and have the animal the meat is made of smiling?

Amaranthim Talon
Community Member
3 months ago

https://imgur.com/WEdgJTH

just your average introvert
Community Member
3 months ago

no- plz no

ZEFCAT
Community Member
3 months ago

Grotesque!

backatya
Community Member
3 months ago

look at the cow's face

Claire Murray
Community Member
3 months ago

Why is he smiling tho?

Brie Sansotta
Community Member
3 months ago

Horrible

Naomi Cline
Community Member
3 months ago

And the cow is happy about it?

Judith Agogliati
Community Member
3 months ago

Disturbing

Susan Egan
Community Member
3 months ago

So much wrong here.

Elizabeth Tunney
Community Member
3 months ago

I thought this was a giraffe. Either I’m colorblind or it’s a yellow cow.

meowoui
Community Member
3 months ago

ouch

Mike Kozubski
Community Member
3 months ago

What's wrong with this. Should put this logo next to the killed on date.

Thomas Price
Community Member
3 months ago

Somebody post this in ThatVeganTeacher's comments

Mumof1
Community Member
3 months ago

Horrible

Lydia Dean-Melchior
Community Member
3 months ago

Sick!

Cybele Spanjaard
Community Member
3 months ago

Nasty nasty nasty

C W
Community Member
3 months ago

Wtf!

Cheryl Fontaine
Community Member
3 months ago

Good God, it's hard to believe there are people really that ignorant EMPLOYED.

Stella Eunice Alcala
Community Member
3 months ago

heh?

Gregory Hewitt
Community Member
3 months ago

ew.

April Miller
Community Member
3 months ago

The animal looks so pleased to be carved! Eek!

Theblackdeath757
Community Member
3 months ago

oh no

Annamay
Community Member
3 months ago

Wait..the cow is happy? And it's eating itself?

Jane W.
Community Member
3 months ago

Cow has a napkin around it's neck and is apparently going to eat itself soon .

Znaya
Community Member
3 months ago

Cannibal 😀

u know Army?
Community Member
3 months ago

WHY IS THE COW SO HAPPY??!!

Azziza
Community Member
3 months ago

It's that cow from The Restaurant At the End of the Universe!

Carolyn Legg
Community Member
3 months ago

Dreadfuk!!!

Mike Rodrick
Community Member
3 months ago

It needed to lose a few pounds.

Shelley Kapach
Community Member
3 months ago

No empathy involved whatsoever...

Bernadette white
Community Member
3 months ago

Let's slice some rind off the cows Behind

Shireen Maher
Community Member
3 months ago

yes, because a cow watching her/his butt sliced off is totally and completely logical

Qw3stion
Community Member
3 months ago

Yay...?

Charlotte Carpenter
Community Member
3 months ago

and the cows happy tho??

Ellie
Community Member
3 months ago

When vegans are handle a butcher's and campaign.

Bisexuali-tea
Community Member
3 months ago

too far XD

Amarédesse Gemtree, SLYTHERIN
Community Member
3 months ago

F O C K I N G massochist.

Thalia Lovering
Community Member
3 months ago

Monsieur Cannibal?

Nora Sands
Community Member
3 months ago

at first I thought that was a dog XD

Leslie Burleson
Community Member
3 months ago

That's just me admiring my squat work

Jo Firth
Community Member
3 months ago (edited)

Hmmm, I taste just like chicken.

Slinkman
Community Member
3 months ago

Wrong on so many levels ; murdering a cow alive and it finds his own chopped up body delicious?

Mewton’s Third Paw
Community Member
3 months ago

Murdering alive? How else do you think something gets murdered?

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alwaysMispelled
Community Member
3 months ago

This is no f*****g disturbing

Mathieu Morger
Community Member
3 months ago

I think it’s a dog?

YokkaOrYotta
Community Member
3 months ago

BDSM?

angelica H
Community Member
3 months ago

nooooooooo!

Ezra Matson
Community Member
3 months ago

Where is his spine?

Debra Robinson
Community Member
3 months ago

Cartoon logic.

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MRS FLASHMAN
Community Member
3 months ago

Why is the cow wearing a bib like it will get to eat itself, yuck?!

Johnny Døpe
Community Member
3 months ago

No wonder the cow is happy she only have one eye and cannot see what’s going on

PANDAS
Community Member
3 months ago

wtf

Shelli Aderman
Community Member
3 months ago

Ewwwww

Rachel Green
Community Member
3 months ago

Oh nooooooooooooo

BlackPearltheSeaWing/NightWing
Community Member
3 months ago

Nononono

Pearl Of the SeaWing RainWings
Community Member
3 months ago

🎶 And nooooooooow I'll never sleep! A! Gainnnnnnn!🎶

YoyoSthlm
Community Member
3 months ago

The really weird thing is that he wants to eat himself.

Jill Bussey
Community Member
3 months ago

The kids will have no problem knowing where their food comes from though.

Kashmir
Community Member
3 months ago

As if I don't feel bad enough eating these wonderful animals!! I'm going back to vegetarianism!

Mewton’s Third Paw
Community Member
3 months ago

Feeling bad just shows you’re human. It’s a normal reaction to doing something that you know isn’t right. Good for you!

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Zena Marsh
Community Member
3 months ago

NOOOOO!

Attila Ángyán
Community Member
3 months ago

Reminds me of Douglas Adams's restaurant, where the pig is the waiter and breeded in a way that he gets offended when you refuse him to get him served up for you... or something like that, read a looong time ago...

Debra Robinson
Community Member
3 months ago

No, it's a cow/bull.

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Kanishka Patel
Community Member
3 months ago

ummm

JJM
Community Member
3 months ago

Go Vegan!

Toea Muresan Iulia
Community Member
3 months ago

noooo!

Sarah
Community Member
3 months ago

NOOOOOOO!!!!

Bunerz
Community Member
3 months ago

Seems to enjoy it for some reason????

Himiko Toga
Community Member
3 months ago

Nope. nope nope nope nope nope. I'm done.

VeryDarkMatter
Community Member
3 months ago

some things just go too far..

Cupcake168
Community Member
3 months ago

This is so disgusting!

Emily Secrest
Community Member
3 months ago

He looks so happy about this!

Jo Johannsen
Community Member
3 months ago

OMG that's nasty.

Mewton’s Third Paw
Community Member
3 months ago

Triggered omnis downvoting people pointing out how cruel we treat cows.

Thundercuss
Community Member
3 months ago

No, they're just downvoting you being obnoxious.

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Kathryn Baylis
Community Member
3 months ago

OMG, it’s like “Silence of the Cows”!! Just needs fave beans and a nice Chianti to complete the picture.

Piper McLean
Community Member
3 months ago

This is why I want to be a vegetarian

Mewton’s Third Paw
Community Member
3 months ago

You can be one!

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Lorelai Purvis
Community Member
3 months ago

no.

Gamer GRL
Community Member
3 months ago

AAAAAHHHHHH

Debbie Lavender
Community Member
3 months ago

A cow, a dog, a clown?

Ember
Community Member
3 months ago

Ha ha ha! brilliant!

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#36

Then Why Should I Buy One?

Then Why Should I Buy One?

allyourbaseareoblong Report

Jo Johannsen
Community Member
3 months ago

Truth in advertising...at last!

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#37

Hard Hats Are For Safety

Hard Hats Are For Safety

CanadianUkr Report

Chris Hardtke
Community Member
3 months ago

Nailed it!

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#38

This Colon Cleanse Ad Is So Bad It's Hilarious

This Colon Cleanse Ad Is So Bad It's Hilarious

Svargas05 Report

A Random Panda
Community Member
3 months ago

Huzza.

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#39

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

rosalina888 Report

Jozie
Community Member
3 months ago

...

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#40

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

LoveGhostDotEXE Report

Raine Soo
Community Member
3 months ago

The driver is there to teleport you away.

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#41

Seriously?

Seriously?

GallowBoob Report

chi-wei shen
Community Member
3 months ago

They rather look like £10 glasses.

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#42

Yes, The Earth

Yes, The Earth

boring_space_waffle Report

Raine Soo
Community Member
3 months ago (edited)

Nevermind the moon, what is that blob on the table?

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See Also on Bored Panda
#43

That’s A Pokemon In The Bag

That’s A Pokemon In The Bag

ungori11 Report

Jozie
Community Member
3 months ago

damn ash ketchum be looking thiccccc 😏👍

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#44

This Library Poster

This Library Poster

holzdnbein Report

Laura Mende
Community Member
3 months ago

Looking at these ads, i'm sure they're smoking something. Maybe a clichee but a true one. 😂😂

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#45

Ah Yes, China, My Favorite Food

Ah Yes, China, My Favorite Food

TheJemcins Report

Kanishka Patel
Community Member
3 months ago

plus they look terribly photoshopped

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#46

Actually, On Second Thought, I’m Not So Hungry

Actually, On Second Thought, I’m Not So Hungry

Quillford Report

Jozie
Community Member
3 months ago

0_0

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#47

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

colorfl0 Report

Full Name
Community Member
3 months ago

Is this British? If so she's riding shotgun.

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#48

Probably It's More Convenient This Way

Probably It's More Convenient This Way