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There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

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Luisa Vasconcelos
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

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For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

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general kenøbi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just wondering —does anyone know what language this is/ what country it’s in?

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

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Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

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fijinole avatar
Chris Hardtke
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

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chi-wei shen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even though it looks creepy you have to take into account that there is no KKK in Brazil and most Brazilians wouldn't think about KKK.

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

#24

Let God Arse

Let God Arse

KenNCM Report

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Shazz Winchester
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

took me a minute to figure out the sword is meant to be an 'I' and it's Thursday, not even a Monday #PrayForMe

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

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chi-weishen avatar
chi-wei shen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why girls instead of women? They also wrote men, not boys.

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paulwerner avatar
Paul Werner
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Couldn't find a better pic of a kid getting their hair cut?

michel_2 avatar
Marcellus the Third
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After they ran out of stunt children this was the best. Their stabby approach may have something to do with it.

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MCathenaE
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

1) her fringe is going to be a mess 2) he's going to be bald, those are edgers with no guard 3) hold still you little $#!+, I'm coming at you with giant shears...

kidnplay-childcare avatar
Colin Mochrie At Its Finest
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The kid is crying! This ad is so wrong in so many ways: Girls|Men, crying, cutting people...

matthollis avatar
Matt Hollis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why didnt they think......hmmm maybe we should take a few more pics of the kid getting his hair cut before going with this one lol

shewolf-rho avatar
Sun Shine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

heh yeah trust us to cut your kids..... hair! yep. toooootally

claireharper avatar
AlmightyOne
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"ah yes. A picture of a sobbing child will surely bring us customers!"

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Bettye McKee
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I hope I never become so sensitive as to be offended by something like this.

jesselake avatar
Jesse Lake
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are many problems with this ad, but I'll highlight this one: probably a photo of a kid not crying would have been better. Especially one where the scissors don't look so menacing.

cccarter69 avatar
Cheryl Carter
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Choosing a crying child instead of a happy one??? I wouldn't take my child there! Plus the scissors are huge next to his head and look like they are stabbing him! Terrifying.

ashleysovig avatar
Ashley Wright
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All it takes is for the little boy to move his head and he’s blind. ✂️ 😭

setasjungles avatar
fainasKeturatis
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

the trimmer looks like some kind of knife and there is some steel thing supported by the left hand which approves of my idea.

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Jane W.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The way they are going about those haircuts, I think the adults are just delaying the crying.

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Lily Swag
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So the ONLY picture they could find of a child getting a haircut was one where they are crying? Cool.

johnlm1981 avatar
John Montgomery
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

With a sign like that, no wonder it looks like a nearly abandoned mall.

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Rukkia
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In all fairness, I've seen lots of kids look like this getting haircuts. (Just focusing on that). Maybe it's to say "hey, we can handle it if they scream."

spazmops19 avatar
Logic and Reason
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think the translator messed up, look at the ‘hygiene declaration’. Even if they were sexist I very much doubt they’d make it that obvious.

marythepoem avatar
Mary Peace
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We cut kids... and they cry. (But we don't care because you pay.)

mimichaha avatar
YoChicken
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

look at the 'clean hand' at the bottom. the hand looks like its talking...

packsean976 avatar
Sean Pack
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's a pretty odd kink.Guess we need the women they don't cut for purposes of repopulation..

lilialoewenberg avatar
Lilia Loewenberg
Community Member
2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The whole thing is dumb! They show a woman but say it's a girl, they say they cut them... instead of their hair and they ignore the crying child after they care him with the huge scissor!

pickaxesfellinlava avatar
bee
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well heck! guess only cisgenders can get haircuts here, guess I gotta go somewhere else

jaquiengledow avatar
Sabrina Vess
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Anyone else notice that there is probably different prices for males and females? Cause just barely at the top you can see GIRLS $10

tyusoliver avatar
surprised pikachu
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The fact that people are getting offended over this- IT'S A TRANSLATION ERROR NOW SHUT UP KAREN

miss_sammi_dee avatar
Shelley DuVal
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

why is there a piece of paper over the mans face? And is that a nose on it??

kathy_1 avatar
Kathy
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No, that's the arm of the woman cutting his hair... The background color and the color of her arm merge into one block of color...

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oceanblue513 avatar
Znaya
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's because a male probably wrote the advertisement for the campaign

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JJM
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I guess they didn't have room to spell women. Would have cost more...............

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Neal fy
Community Member
3 years ago

This comment has been deleted.

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Johnny Døpe
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They don’t cut women cuz women cut themselves dealing with all this men

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

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#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

#34

This Monstrosity

This Monstrosity

Hantook Report

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Full Name
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Left - right, up - down, backwards, in no direction does this make sense.

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#39

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

rosalina888 Report

#40

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

LoveGhostDotEXE Report

#42

Yes, The Earth

Yes, The Earth

boring_space_waffle Report

See Also on Bored Panda
#43

That’s A Pokemon In The Bag

That’s A Pokemon In The Bag

ungori11 Report

#44

This Library Poster

This Library Poster

holzdnbein Report

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Laura Mende
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Looking at these ads, i'm sure they're smoking something. Maybe a clichee but a true one. 😂😂

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#47

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

Enjoy A Nice Massage In A Moving Car With Your Eyes Closed

colorfl0 Report

#48

Probably It's More Convenient This Way

Probably It's More Convenient This Way

Bobik42 Report

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Sum Guy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is what happens when you get a model who has never seen sugar do your ad

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#50

Me And My Clones On The Job

Me And My Clones On The Job

doctor_blob Report

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Thijs L.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh, with the slogan it does make sense, the slogan says, 1 contact, 1 team, ie. you speak to one person and via them you contact the entire team

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Note: this post originally had 87 images. It’s been shortened to the top 50 images based on user votes.