There’s good advertising that makes you convinced you can’t live without the product or service. Then, there's excellent advertising that proves it’s a form of art, just like these mind-bending and clever billboard ads.

And then, you've got hilariously bad advertising. When you see one, you know it. Whether it’s product placing that has gone wrong, a slogan that sounds way off, or an overall design that gives people second and third thoughts, these are the ad fails worthy of the prize.

So let’s buckle up for a fun ride which is basically a masterclass on how not to “create and produce an ad,” as compiled in this list by Bored Panda. Take notes, kids, it’s about to get heavy.

#1

This Ad For Graduation Photography

This Ad For Graduation Photography

box_cardinal_peanut Report

Jozie
Community Member
1 month ago

LMAO yyyyyyyy

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#2

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

I Pass This Billboard Everyday And Everyday I Think He’s A Vampire

fitygrands Report

Raine Soo
Community Member
1 month ago

Oh, you mean that he's not?

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There are so many ways an advertising campaign, a billboard, a print ad, and a commercial can go wrong. But one of the greatest faux pas is “false advertising.” The term refers to ads that use misleading, dishonest, and plain “false” assumptions in their content in order to promote or market products and services.

One should remember to respect the consumers who, as a result of the ad, may feel lied to and fooled. Such negative ads rapidly create a very bad image of a brand, and it can lead to various biases about it.

As a result, sales immediately suffer and it takes ages to gain back consumers’ trust in the brand. Thus, false advertising is one of the most dangerous mistakes you can make while advertising your product and it never, ever pays off.

#3

This Ad Placement

This Ad Placement

vadge Report

Luisa Vasconcelos
Community Member
1 month ago

This looks like my phone, everything I even think about something, out of nothing come all the advertising.

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#4

I Used To Be Able To See The Towel On Her Head

I Used To Be Able To See The Towel On Her Head

mikaelstein Report

Bacony Cakes
Community Member
1 month ago

Jimmy Neutron?

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Another form of unethical advertising is ads that employ misrepresentation of a product or a service in a way that use a subliminal message to fit the brand's hidden agenda. These kinds of ads often use deception and manipulation to make consumers want their product or service and believe they can't live without it.

For example, Reebok launched an infamous “Cheat On Your Girlfriend, Not Your Workout” ad campaign back to 2012 and received immediate backlash. Initially, the ad was intended to motivate consumers, but in turn, it spread the wrong message and encouraged infidelity.

#5

This Guy Must Be Feeling Pretty Great On This Ad

This Guy Must Be Feeling Pretty Great On This Ad

ErickJail Report

Sheila McEnany Markowitz
Community Member
1 month ago

Happy to see you...

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#6

I Think She Should Go To The Hospital Instead Of Booking A Flight

I Think She Should Go To The Hospital Instead Of Booking A Flight

MariaDmnd Report

Full Name
Community Member
1 month ago

This ad is a stroke of genius.

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The sportswear brand acknowledged the ad was offensive and pulled it, as many consumers were boycotting the brand. They wrote an open letter that stated: “This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.”

Moreover, the Federal Trade Commission deemed the campaign false advertising in its unsubstantiated claims about exercise benefits, and Reebok was made to pay a $25 million fine.

#7

Math Is Hard. Don't Let It Get You Down

Math Is Hard. Don't Let It Get You Down

weinythewhite Report

chi-wei shen
Community Member
1 month ago

And when you've managed to get rid of addition you can start with subtraction.

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#8

Well, Now That The Floors Are Clean

Well, Now That The Floors Are Clean

TenacityMan Report

Jozie
Community Member
1 month ago

wait wut-

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#9

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

A Bag Of Apples With A Character On It That Got Poisoned By An Apple

Red_Rolo09 Report

Jozie
Community Member
1 month ago

😂🤣😭

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Another controversial ad example that made a tremendous negative impact on brand image was the series of ads by Protein World released 5 years ago in London Underground. One of its posters asking "Are you beach body ready?" caused public outrage and even sparked vigilante acts of vandalism.

There were 378 official complaints regarding the body-shaming campaign filed to the UK's Advertising Standards Authority. Moreover, a petition to have the ads removed was launched, and demonstrations followed.

#10

How Did They Not See This?

How Did They Not See This?

barry_the_rotten Report

Raine Soo
Community Member
1 month ago

Er, yeah...that's all I saw.

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#11

Yeah, Very Flexible

Yeah, Very Flexible

Omega_Hamster Report

Jozie
Community Member
1 month ago

WHAT 😀

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#12

"Join Hands" To Make Hospitals "Infection Free"

"Join Hands" To Make Hospitals "Infection Free"

bea_easter12_ Report

a guy with a hat
Community Member
1 month ago

yes i love the sarcasm. wait is there supoosed to be sarcasm

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#13

I’m Certain They Could Have Used A Better Slogan

I’m Certain They Could Have Used A Better Slogan

BeaulaGoo Report

Luisa Vasconcelos
Community Member
1 month ago

How many people approved that ?

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#14

Wow! What A Bargain

Wow! What A Bargain

DjFizz Report

Raine Soo
Community Member
1 month ago

No, thanks. I can get mine for free.

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#15

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

If You’re Going To Use The Dumbbell As An “I” Then You Don’t Need Another “I”

BassAckwards31 Report

Raine Soo
Community Member
1 month ago

You, dumbbell!

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In 2017, Dove released an ad clip on Facebook for Dove body wash where a black woman was pictured removing her top and morphing into a white woman after she used the product. Such portrayal was not only horrendously racist, it promoted “whitewashing” and sparked a well-deserved outrage.

Coming from a powerhouse like Dove, which, according to their slogan, champions "real beauty," the ad seriously damaged the brand's reputation.

#16

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

I Followed This Bus For 4 Blocks To Wait For It To Pull Over To Share This Beautiful Work Of Art

Germantoast33 Report

Sue Hazlewood
Community Member
1 month ago

Never trust anyone whose eyes are too far apart

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#17

Finally, A Shower That Works With My Broken Neck

Finally, A Shower That Works With My Broken Neck

dinglehump Report

Little Ms. Quirky
Community Member
1 month ago

i thought the shower was sucking her up for a moment-

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#18

Mother-Daughter Bonding At Its Finest

Mother-Daughter Bonding At Its Finest

pochama55 Report

Full Name
Community Member
1 month ago

Apple juice. It's fine.

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#19

The Implication That This Tooth Has Genitals

The Implication That This Tooth Has Genitals

Dylflon Report

Luisa Vasconcelos
Community Member
1 month ago

The implications that he is in love and most probably horny.

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#20

Sometimes The Answer Is In The Box Too

Sometimes The Answer Is In The Box Too

lukeglenn Report

Chris Hardtke
Community Member
1 month ago

Do you really need to cheat by going outside the grid AFTER you took 6 turns to your opponent’s 3?

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According to the Online Marketing Institute, “bad commercials often try for a quality that the good ones have, and fall short of the mark, or else lack it completely.” And one of the worst things you can do as a brand building an ad campaign is treating your customers like fools, which “means talking down to them and trivializing their values, beliefs, or experiences.”

#21

Bread So Emo It Slices Itself

Bread So Emo It Slices Itself

BeanMachine0 Report

Jozie
Community Member
1 month ago

lol

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#22

The Brazilian Vaccination Mascot Looks Like KKK

The Brazilian Vaccination Mascot Looks Like KKK

alan04eu Report

Jozie
Community Member
1 month ago

no wonder his chest says '"sus."

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#23

I Only Saw The Left Window At First And Got Very Confused

I Only Saw The Left Window At First And Got Very Confused

generationfire Report

Jozie
Community Member
1 month ago

6 mins ago im earrlllyyyy

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#24

Let God Arse

Let God Arse

KenNCM Report

Olivier Caissy
Community Member
1 month ago

That’s what you get when you half a**e it.

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#25

It Almost Seems Intentional

It Almost Seems Intentional

Palifaith Report

b o o p
Community Member
1 month ago

i dont,,,,,,,, i dont get it,,,,,,,,

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In reality, consumers are humans and a good ad needs a human touch to it to be convincing, appealing, and interesting. Sometimes, though, brands decide to take a shortcut into consumers' hearts by manipulating their feelings, which in turn results in lazy, tone-deaf, and appalling advertising disasters.

#26

Fantastic Ad Placement

Fantastic Ad Placement

reddit.com Report

Sue Hazlewood
Community Member
1 month ago

Wut?

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#27

We Cut Kids

We Cut Kids

aTerrariaExpert Report

chi-wei shen
Community Member
1 month ago

Why girls instead of women? They also wrote men, not boys.

Konpat
Community Member
1 month ago

Because they're sexist douchebags

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Paul Werner
Community Member
1 month ago

Couldn't find a better pic of a kid getting their hair cut?

Marcellus the Third
Community Member
1 month ago

After they ran out of stunt children this was the best. Their stabby approach may have something to do with it.

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Madison Feehan
Community Member
1 month ago

So much wrong with this.

MCathenaE
Community Member
1 month ago (edited)

1) her fringe is going to be a mess 2) he's going to be bald, those are edgers with no guard 3) hold still you little $#!+, I'm coming at you with giant shears...

Cip IESAN
Community Member
1 month ago

WE CUT PEOPLE! Enough!

Dan Buczynski
Community Member
1 month ago

Snitches get stitches

𝖒𝖆𝖌𝖘
Community Member
1 month ago

the kid's face-...

Matt Hollis
Community Member
1 month ago

Why didnt they think......hmmm maybe we should take a few more pics of the kid getting his hair cut before going with this one lol

Colin Mochrie At Its Finest
Community Member
1 month ago

The kid is crying! This ad is so wrong in so many ways: Girls|Men, crying, cutting people...

K Killian
Community Member
1 month ago

Freddy K's Salon

PANDAS
Community Member
1 month ago

why is it girls and men?

Rowan_boi
Community Member
1 month ago

Why did they use a crying kid too it makes no sense

Qw3stion
Community Member
1 month ago

The kids face LMAO

Purr·maid
Community Member
1 month ago

That poor kid looks terrified.

WaterHydraMC
Community Member
1 month ago

SEXIST idiots its either girls and boys or men and women bruh

Nia Loves Art
Community Member
1 month ago

Even guys and girls would be better than men and girls.

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Kanishka Patel
Community Member
1 month ago

AVOID THIS PLACE!!!!!

Billy The Kid
Community Member
1 month ago

or try to cut free from it!

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Sawdust
Community Member
1 month ago

Clean hand.

Billy The Kid
Community Member
1 month ago

and we cut you if you don't pay up!

Orange
Community Member
1 month ago

ONLY BOYS AND WOMEN ARE SAFE

Lileigh Bean
Community Member
1 month ago

Kid Is there own gender.

fainasKeturatis
Community Member
1 month ago

the trimmer looks like some kind of knife and there is some steel thing supported by the left hand which approves of my idea.

Valley Girl
Community Member
1 month ago

Why you gotta threaten me? WTF did I do?

Liz the Wanderer
Community Member
1 month ago

STOP CUTTING MY CHILDREN!

Eric Law
Community Member
1 month ago

They should just cut it out.

Mary Peace
Community Member
1 month ago

We cut kids... and they cry. (But we don't care because you pay.)

향미
Community Member
1 month ago

the kid looks like he's having a blast

Cameron Washington
Community Member
1 month ago

wtf

Dachshund32
Community Member
1 month ago

Poor kiddo

YoChicken
Community Member
1 month ago

look at the 'clean hand' at the bottom. the hand looks like its talking...

Paul Budhram
Community Member
1 month ago

The poor kid

Sabrina Vess
Community Member
4 days ago

Anyone else notice that there is probably different prices for males and females? Cause just barely at the top you can see GIRLS $10

Sabrina Vess
Community Member
4 days ago

Although I guess that makes sense cause females have longer hair then males.

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Sun Shine
Community Member
1 month ago

heh yeah trust us to cut your kids..... hair! yep. toooootally

Maeve Valentine
Community Member
1 month ago

They should say we cut PEOPLE'S HAIRR

just your average introvert
Community Member
1 month ago

ngl it looks like they tryna ut the kid.. probably why he's crying...

IttyBittyPrettyKitty
Community Member
1 month ago

and the kid is even crying

surprised pikachu
Community Member
1 month ago

The fact that people are getting offended over this- IT'S A TRANSLATION ERROR NOW SHUT UP KAREN

Bettye McKee
Community Member
1 month ago

I hope I never become so sensitive as to be offended by something like this.

Parker Stanley
Community Member
1 month ago

lol

Jesse Lake
Community Member
1 month ago

There are many problems with this ad, but I'll highlight this one: probably a photo of a kid not crying would have been better. Especially one where the scissors don't look so menacing.

Jamie S. Martindale
Community Member
1 month ago

"I will CUT you!"

Susan Egan
Community Member
1 month ago

Looks like a should be a surgeons sign.

Elizabeth Tunney
Community Member
1 month ago

poor kid....

Cheryl Carter
Community Member
1 month ago

Choosing a crying child instead of a happy one??? I wouldn't take my child there! Plus the scissors are huge next to his head and look like they are stabbing him! Terrifying.

Ashley Wright
Community Member
1 month ago

All it takes is for the little boy to move his head and he’s blind. ✂️ 😭

Cybele Spanjaard
Community Member
1 month ago

At least the kid recognises it!

Eric Forster
Community Member
1 month ago

A free pint of blood with each haircut.

Tracy Wolfe
Community Member
1 month ago

Just a suggestion... we cut hair.

Kimberley Thomas
Community Member
1 month ago

The little boy is the only one onto that mischievous intention.

Shelley DuVal
Community Member
1 month ago

why is there a piece of paper over the mans face? And is that a nose on it??

Josey Griffin
Community Member
1 month ago

Looks like that kid is really enjoying the experience.

Eileen Schwab
Community Member
1 month ago

"I said shut up!"

Jane W.
Community Member
1 month ago

The way they are going about those haircuts, I think the adults are just delaying the crying.

Znaya
Community Member
1 month ago

That's because a male probably wrote the advertisement for the campaign

Carolyn Legg
Community Member
1 month ago

NO cuts, please

JJM
Community Member
1 month ago

I guess they didn't have room to spell women. Would have cost more...............

Shireen Maher
Community Member
1 month ago

well that escalated quickly

Sheep
Community Member
1 month ago

The kids face is priceless!

AlmightyOne
Community Member
1 month ago

"ah yes. A picture of a sobbing child will surely bring us customers!"

Lily Swag
Community Member
1 month ago

So the ONLY picture they could find of a child getting a haircut was one where they are crying? Cool.

Charlotte Carpenter
Community Member
1 month ago

o f*k dam god s**t o fukin gawd s**t

Toea Muresan Iulia
Community Member
1 month ago

cut them all!

Bisexuali-tea
Community Member
1 month ago

that child looks ECSTATIC about their new cut

Deceased Nemo
Community Member
1 month ago

bad word choice

Salty Old Woman
Community Member
1 month ago

Without the pics, it reads like an ad for circumcision.

John Montgomery
Community Member
1 month ago

With a sign like that, no wonder it looks like a nearly abandoned mall.

Rukkia
Community Member
1 month ago

In all fairness, I've seen lots of kids look like this getting haircuts. (Just focusing on that). Maybe it's to say "hey, we can handle it if they scream."

Leslie Burleson
Community Member
1 month ago

No matter who you are , they'll f**k you up. They don't care

Logic and Reason
Community Member
1 month ago

I think the translator messed up, look at the ‘hygiene declaration’. Even if they were sexist I very much doubt they’d make it that obvious.

Neal fy
Community Member
1 month ago

This comment has been deleted.

WiTchY_WoMaN
Community Member
1 month ago

Wow did not expect this in the comment section!

Id row
Community Member
1 month ago

"We'll cut you, too."

Diemond Star
Community Member
1 month ago

Ouch

Emperor Kitten
Community Member
1 month ago

This is a warning

boredpanDaman
Community Member
1 month ago

cut 'em all!

The 5-star rated 5-star rating system
Community Member
1 month ago

That kid does not look happy.

a guy with a hat
Community Member
1 month ago

uhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

Johnny Døpe
Community Member
1 month ago

They don’t cut women cuz women cut themselves dealing with all this men

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#28

The Quotation Marks On This Sign Gives It A Malevolent Undertone

The Quotation Marks On This Sign Gives It A Malevolent Undertone

sleightlymagical Report

a guy with a hat
Community Member
1 month ago

"safe"

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#29

This Guy's Frog Legs Featured In An Ad

This Guy's Frog Legs Featured In An Ad

MeerK4T Report

b o o p
Community Member
1 month ago

IIM SOBBING HJNSBDHFSDF PLEASE

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Creating a good ad is somewhat of a form of art, and although mistakes happen even to the best of us, some are forgivable, and others, not so much. In the end, the sales and brand perception tell it all.

#30

Saw This Ad For A Shirt That’s Supposed To Say Saturday

Saw This Ad For A Shirt That’s Supposed To Say Saturday

virginmary93 Report

chi-wei shen
Community Member
1 month ago

An advertisement has to be remembered and who would forget a turd?

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#31

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

"Hide The Pain Harold" Becomes Face Of French Coronavirus "Thank You, Heroes" Campaign

jeancafecreme Report

Code_002.2
Community Member
1 month ago

There not wearing masks.... oh it that the one dude from that meme?

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#32

This Woman Turning Into A Fish Roll

This Woman Turning Into A Fish Roll

Cream77 Report

a guy with a hat
Community Member
1 month ago

they almost did turn me in to a fish roll

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See Also on Bored Panda
#33

Finally A Realistic Mannequins In Women's Lingerie Store

Finally A Realistic Mannequins In Women's Lingerie Store

B_Monster Report

Jozie
Community Member
1 month ago

oh HELL NOOOO

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#34

This Monstrosity

This Monstrosity

Hantook Report

Full Name
Community Member
1 month ago

Left - right, up - down, backwards, in no direction does this make sense.

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#35

Found This In An Ad Today

Found This In An Ad Today

serpin46 Report

YouDid
Community Member
1 month ago

It's like the cows in the hitchhiker's guide to the galaxy :D

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#36

Then Why Should I Buy One?

Then Why Should I Buy One?

allyourbaseareoblong Report

Bacony Cakes
Community Member
1 month ago

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Apple Windows???

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#37

Hard Hats Are For Safety

Hard Hats Are For Safety

CanadianUkr Report

Chris Hardtke
Community Member
1 month ago

Nailed it!

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#38

This Colon Cleanse Ad Is So Bad It's Hilarious

This Colon Cleanse Ad Is So Bad It's Hilarious

Svargas05 Report

A Random Panda
Community Member
1 month ago

Huzza.

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#39

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

This Ebay Advertisement For A Sleep Mask Photo Shopped Out Her Nose And Left One Nostril

rosalina888 Report

Jozie
Community Member
1 month ago

...

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#40

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

This Really Odd Advertisement For Transit Around My City (Where Did The Bus Driver Come From?)

LoveGhostDotEXE Report

Raine Soo
Community Member
1 month ago

The driver is there to teleport you away.

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#41

Seriously?

Seriously?

GallowBoob Report

Code_002.2
Community Member
1 month ago

This comment is hidden. Click here to view.

Your human looks like someone worth 25 pounds

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#42

Yes, The Earth

Yes, The Earth

boring_space_waffle Report

Raine Soo
Community Member
1 month ago (edited)

Nevermind the moon, what is that blob on the table?

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See Also on Bored Panda
#43

That’s A Pokemon In The Bag

That’s A Pokemon In The Bag

ungori11 Report

Jozie
Community Member
1 month ago

damn ash ketchum be looking thiccccc 😏👍

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#44

This Library Poster

This Library Poster

holzdnbein Report

Jozie
Community Member
1 month ago

this made me LAUGH haha

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#45

Ah Yes, China, My Favorite Food

Ah Yes, China, My Favorite Food

TheJemcins Report

haha laser go brrr
Community Member
1 month ago

And salat

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#46

Actually, On Second Thought, I’m Not So Hungry

Actually, On Second Thought, I’m Not So Hungry