A Powerful Anti-Cruelty Campaign Uses Shocking Images To Show That No Animal Gets Pleasure From Suffering
In social advertising any means justify the ends. Controversial, creative yet striking marketing campaigns are meant to immediately grab attention, provoke thoughts and actions. Being loud, straightforward and shocking is the key to get noticed in today’s information overload. Especially when trying to raise awareness about important and sensitive subjects, and to inspire a change which we still seem unable to make. When speaking on behalf of those, who can’t defend nor express themselves, it’s extremely important to reach people fast and effectively. So the more disturbing and provoking the ad is, the more attention it’s likely to attract and more voiceless voices will be heard.
A powerful and pretty intimidating awareness raising campaign was initiated over a month ago by Swiss organization Tier im Recht (The Foundation for the Animal in the Law). It features 4 eye-catching images of animals in so-called BDSM clothes and a visible slogan: “No animal takes pleasure in suffering”.
More info: tierimrecht.org | Instagram | Facebook
Image credits: Tier im Recht
The clever ad reminds us all that animals, unlike people, can’t give consent to violent acts and abuse and they most definitely don’t have a ‘safe word’. We are the ones who can and should speak out for them.
Image credits: Tier im Recht
This campaign was inspired by the animal rights violation in Switzerland. To this day, animals in Switzerland do not receive the legal protection they deserve, and as the result, countless animals live in unbearable conditions and no one is to be punished. TIR has been advocating for a strong legal protection of animals since 1996. The main purpose of TIR’s actions is the continuous improvement of the human-animal relationship in a legal, ethical and social sense both on national and international level. For this reason, TIR campaigns on a political and legal level for the transfer of correct knowledge and a determined enforcement of the animal welfare provisions.
Image credits: Tier im Recht
The unconventional concept of the campaign was created by Ruf Lanz advertising agency which has been supporting TIR pro bono for many years. This is, in fact, the fourth eye-catching and incisive campaign that they’ve collaborated on. They previously launched “Animals as trash”, “Animal judges” and “Behind bars”. Needless to say, the animals in the photographs are computer-generated. 3D animals were modeled by internationally-known image concept house based in Bucharest, Carioca Studio.
Image credits: Tier im Recht
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There isn't really a need to sexualize animals in order to prevent animal cruelty.
True that. To me it's like someone had a really weird fetish and dressed it up like a "Raise awareness" campaign.
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As a member of the local BDSM scene I do not think that these are funny. BDSM is always safe, sane and consensual. Cruelty, violence and abuse do not belong to BDSM. Campaigns like this can be harmful for the BDSM scene because too many people already think that sexual violence and BDSM are a same thing.
I assume "Fifty Shades of Grey" didn't help either
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humans are animals who take pleasure in suffering.. hence the invention of all this gear. so, the point is is kinda lost, and it just feels like a bad joke
Considering a primary element of BDSM is consent, safety, and mutual respect, they might want to reconsider this idea. Not only does it take away the seriousness of the message they are trying to convey but I also imagine it might come off as particularly insensitive to that community?
Without consent it is - isn't it? Isn't that what makes it different...consent?
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"The end justifies the means." B******t! That's the rationalization of every terrorist , dictator, and tyrant since Cain killed Able.
It's kinky, sure. But what's it have to do with animal abuse? I mean, I joke around that anyone who dresses up their pet in ANY outfit is torturing them, but seriously? And I'm pretty sure if you ask anyone in the BDSM community you'll find it's anything BUT abusive. "Safe, sane, consensual" after all.
How does a cat or a cow or a parrot express consent???
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I can understand why members of the BDSM community take umbrage. However, the point is that people can choose to join in certain activities, while animals can't.
I feel like it should say "pain" instead of "suffering", but as someone into BDSM, I'm not offended by it as a depiction of BDSM, I'm just uncomfortable with the sexualized animals.
I really do not like this campaign. There is no good in it at all except the wish to stop the abuse of animals. Correct BDSM is not the least bit abusive or without full and educated consent of the adult, human parties involved. There are a lot of people, however, who would love to have the sexualized abuse of animals made legal. I am NOT one of them and nor are any of the people I know, especially those involved in correct BSMS!
Besides: there are plenty of images available of animals in service to humans that are already horrible. No need to create more horror!
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This wrong in so many ways.....I think Bored Panda would do a great service by pulling down this post. It is really horrific and trivializing at the same time.
I find them funny as hell too. Must be my weird humor kicking in
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See? This is what im talking about! people give 89% of their attention to what they want to do (like HARASSING ANIMALS!!! ) and 21% of thinking about other people!!!! well, people who are like that, Show some RESPECT TO OUR ANIMALS! THEY DESERVE MORE RESPECT THAN THEY HAVE!
i hate animal abuse! if you want animal to stop being abused try fostering them and giving them to friends or neighbors that love animals and will give them love
Computer generated. That explains why that cat sat there so calmly. I commend the organizers. This is striking.
yah... this is kind of wierd. THink the ad agency was trying too hard.
This is weird as hell. Some folk would think this is kinky. Dirty gits!
I must be seriously f****d up cause i find these pictures hilarious. Must be my dark/dirty humor kicking in
There isn't really a need to sexualize animals in order to prevent animal cruelty.
True that. To me it's like someone had a really weird fetish and dressed it up like a "Raise awareness" campaign.
Load More Replies... As a member of the local BDSM scene I do not think that these are funny. BDSM is always safe, sane and consensual. Cruelty, violence and abuse do not belong to BDSM. Campaigns like this can be harmful for the BDSM scene because too many people already think that sexual violence and BDSM are a same thing.
I assume "Fifty Shades of Grey" didn't help either
Load More Replies... humans are animals who take pleasure in suffering.. hence the invention of all this gear. so, the point is is kinda lost, and it just feels like a bad joke
Considering a primary element of BDSM is consent, safety, and mutual respect, they might want to reconsider this idea. Not only does it take away the seriousness of the message they are trying to convey but I also imagine it might come off as particularly insensitive to that community?
Without consent it is - isn't it? Isn't that what makes it different...consent?
Load More Replies... "The end justifies the means." B******t! That's the rationalization of every terrorist , dictator, and tyrant since Cain killed Able.
It's kinky, sure. But what's it have to do with animal abuse? I mean, I joke around that anyone who dresses up their pet in ANY outfit is torturing them, but seriously? And I'm pretty sure if you ask anyone in the BDSM community you'll find it's anything BUT abusive. "Safe, sane, consensual" after all.
How does a cat or a cow or a parrot express consent???
Load More Replies... I can understand why members of the BDSM community take umbrage. However, the point is that people can choose to join in certain activities, while animals can't.
I feel like it should say "pain" instead of "suffering", but as someone into BDSM, I'm not offended by it as a depiction of BDSM, I'm just uncomfortable with the sexualized animals.
I really do not like this campaign. There is no good in it at all except the wish to stop the abuse of animals. Correct BDSM is not the least bit abusive or without full and educated consent of the adult, human parties involved. There are a lot of people, however, who would love to have the sexualized abuse of animals made legal. I am NOT one of them and nor are any of the people I know, especially those involved in correct BSMS!
Besides: there are plenty of images available of animals in service to humans that are already horrible. No need to create more horror!
Load More Replies... This wrong in so many ways.....I think Bored Panda would do a great service by pulling down this post. It is really horrific and trivializing at the same time.
I find them funny as hell too. Must be my weird humor kicking in
Load More Replies... See? This is what im talking about! people give 89% of their attention to what they want to do (like HARASSING ANIMALS!!! ) and 21% of thinking about other people!!!! well, people who are like that, Show some RESPECT TO OUR ANIMALS! THEY DESERVE MORE RESPECT THAN THEY HAVE!
i hate animal abuse! if you want animal to stop being abused try fostering them and giving them to friends or neighbors that love animals and will give them love
Computer generated. That explains why that cat sat there so calmly. I commend the organizers. This is striking.
yah... this is kind of wierd. THink the ad agency was trying too hard.
This is weird as hell. Some folk would think this is kinky. Dirty gits!
I must be seriously f****d up cause i find these pictures hilarious. Must be my dark/dirty humor kicking in
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