While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.


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Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.

"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.

Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!

More info: Facebook

#1

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

PandaPow 1 year ago

Totoro!!!!!! This is the best one!

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#2

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 1 year ago

YES!! BEST ONE

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#4

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Ana Fuentes 1 year ago

this one is amazing!! love it WINTER IS COMING!!!

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#5

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 1 year ago

fries <3

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#6

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Jen Stewart 1 year ago

Love this one!!!! Donnie Darko!

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#7

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 1 year ago

do not fall!

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#8

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Aegea 1 year ago

Don't they mean rise to meat it? Haha okay I'll stop.

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#9

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Galeanthropy2017 1 year ago

These are really impressive...I'm going to Arby's now!

#10

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

SuicidalSylveon 1 year ago

Best one hands DOWN

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#11

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Jazlyn J. 1 year ago

Who else loves Steven Universe???

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#12

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

for what purpose of the gun? hmmm

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#13

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J. 1 year ago

ADVENTURE TIME!!

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#14

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 1 year ago

maybe it's a spicy fries, xD base on the face

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#15

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Dane Pearson 11 months ago

That must be Cloud's sword from Final Fantasy...awesome!

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#16

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Dylan Glatz 1 year ago

Naked Lunch

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#17

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

can float!!! how

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#18

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 1 year ago

i want it!!!

#19

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 1 year ago

These are amazing! Who does these?

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#20

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 1 year ago

looks shawarma.

#21

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Venomous Sloth 12 months ago

BITE MY SHINY METAL ASS!

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#22

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 1 year ago

Coraline!

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#23

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Linda Gulley 1 year ago

COBRA!

#24

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Cathy Binder 1 year ago

may the shwartz be with you

#25

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 1 year ago

All Might from Boku no Hero Academia :D

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