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There are many secret tactics that marketers use to win customers over and sell their products. Some of these can include triggering customer’s ‘pain points’ or weaponizing the fear of missing out. Whilst these play on the subconscious minds of potential customers, they’re not necessarily questionable practices.

But there’s one type of advertising we’ve never heard of before, and it’s slightly more menacing. Although it’s probably unintentional, these adverts definitely evoke some strange feelings deep within us.

We’re talking about Ads With Threatening Auras and the Facebook group of the same name. People share the bizarre yet funny adverts they’ve encountered online or IRL that give off chaotic energy. Scroll through, vote for your favorites and you’ll see what we mean.

Bored Panda spoke with Áron Somos, the founder of the group, to learn more about how it got started. Being fond of finding niche interests on Facebook, he explained how it's actually the second popular group that he's created.

“I created this page based on previous experience and on the back of an idea,” he said. “Roughly ten years ago, when Facebook introduced the group feature, I created one for a particular car model, solely to experiment with this function. A year-and-a-half in, that group started to explode and is currently at 112K members.”

One thing led to another and Áron had the idea to start another group that he’d enjoy working on even more. “With the growth of the group came the increased responsibility of moderation,” he explained.

“I'd been doing it for a while when I started to think, if I'm spending that much time on daily moderation, why not create something that's equally fun, funny, and possibly monetizable?”

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However, Facebook’s policies on content monetization are incredibly specific. So, whilst the group isn’t a cash cow, Áron made a point that money isn’t everything and the real treasure is what the page brings to himself and others. 

“Although I'm yet to see a penny from the group, it never failed to give me a good giggle,” he said. “It can sometimes be time-consuming to moderate, but getting that daily laugh I'd say is a well-worth payoff.” 

Many people may not realize it, but Facebook can be surprisingly lucrative for creators meeting those monetization policies. In a post shared from his page, founder Mark Zuckerberg announced plans to make the platform even more enticing to creators.

He said, “We want to build the best platforms for millions of creators to make a living, so we're creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022. Investing in creators isn't new for us, but I'm excited to expand this work over time.”

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Julia Lu Report

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Caro Caro
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That death reaper should be replaced with a contract for free health care /s

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And whilst Facebook also owns Instagram (another cornerstone of social media), the company faces stiff competition from other digital giants looking to bring in users. With YouTube being the established place for video creators and Twitch spearheading the streaming movement, Facebook has reinvented itself in some ways to keep up. For example, videos are now easier to find through the ‘Watch’ tab on its homepage and Facebook Gaming is bridging the gap for its users to get into different video game streamers.

#10

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Kelvin Sirco Simz Report

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Amsterdude
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was probably a frustrated priest as it stands for 'Wish To Fornicate'

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#11

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Ñïïäh Ñïïäh Report

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Samantha Lomb
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are also now suing Texas to demand their members be allowed abortions in accordance with their faith. They are great people

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Slick
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They're actually pretty chill and cool. I'm not into religions stuff altogether but i have zero problems with them. Them Christians tho, need to learn to chill. Not all but blame the extremist. They need to do some yoga and meditations.

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Kira Okah
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The Satanic Temple is nontheistic, uses religious protecting laws to create egalitarian results.

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Iapetos
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

TST does not sacrifice children. Or animals. Or the holy bread. Or anyone.

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Spiritastray
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm a TST Satanist and the only thing I sacrifice is marijuana in the holy alter that is my bong.

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Vorknkx
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Meanwhile, in the Bible - "Spare the rod, spoil the child." Uh-oh...

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BasedWang
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Whoever just comments some batshit crazy negative thing just based on the name, please go read the tenants first. Its the most down to earth "religion" (pun somewhat intended)

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noralin
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2 years ago

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If there is satan in their name than it is satanism. It's really that simple. They are deceiving people.

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Ryan-James O'Driscoll
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Every child deserves to be wanted and loved (wanted can and does happen after conception). Abortion is not murdering children, but preventing children. Condemning a child to an unwanted existence is worse than murder.

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Me Oh My
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They also don't believe in anti-abortion, anti-vaxx, and a whole load of other things that people also shouldn't believe in.

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BasedWang
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

its more they believe that it should be a personal choice. Which.... It should be

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Mike Loux
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The Satanic Temple has been doing God's work for years. They honestly put most so-called "Christians" to shame.

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DC
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They're by far the most compassionate religious group I ever heard of!

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HalfShelli
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Buddhists try pretty hard too! I think the key is to not believe in God.

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Jessica Cole
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What a touchy subject? Just like a seed is not a plant, a cell is not a child/baby. The sooner these f*****g morons realize that, the better of this world will be.

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cerial___killer
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This by far is the only religion that doesn't impose s**t on its followers

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Sarah
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

For anyone curious, this campaign is specifically about ending corporal punishment in schools.

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Skyler Sage Tang
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Member of the temple here - just to clarify - we don't worship Satan in any way, it's more of a f-u to the theists who are doing wrong like banning abortions, promoting homophobia/transphobia or just being unkind to our fellow humans in general. We are not the same thing as the Satanic Church. The satanic church is the one sacrificing people, performing disturbing rituals and stuff. Here at The Satanic Temple, we're just some science-loving people who hope to make the world a better place for everyone.

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Steven Vavra
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The Satanic Temple, actually doing the work that Christians continually take credit for.

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abby smink
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean, as Netflix has taught me, Lucifer isn't that bad a guy 🤣

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Christine Allan
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

actually, this is not. surprise. the satantic belief, particularly the Anton levey believers, believe that so long as you obey the law on earth you will be fine no matter what, the only evil forces is through satantic magic. That's according to what my ex told me and he was a practitioner

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Jaguarundi
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They have a scholarship program for college anyone can apply for.

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Artime Silk
Community Member
2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you think of it, Satan is doing us a service by punishing pure evil personalities. So in a way Satanists ought to be for justice as well!

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Gabby M
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think everybody should watch SUPERNATURAL tv show!!!

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Skyler Sage Tang
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Your might be thinking of the Satanic Church. They are the ones doing the 'satanic rituals' and stuff, not the Satanic Temple. The Satanic Temple just wants people to get vaxxed, legalise abortion, stop homophobia/transphobia, stop racism and stop abuse.

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Evie Breedlove
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2 years ago

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TST was founded and is currently ran by alt-right men. Their head of ministry wrote for Breitbart and is proudly friends with alt-right celebrities. The temple is also suing its own former members who are speaking out about this. Check out QueerSatanic on Twitter for the receipts!

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Thomas Sweda
Community Member
2 years ago

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Hey Vorknkx, not from the Bible, from a 1600’s poem.

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Terd Fergison
Community Member
2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Proverbs 13:24 Whoever spares the rod hates his son, but he who loves him is diligent to discipline him.

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Everything_Fubar
Community Member
2 years ago

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But they do believe in aborting them, so it's not much

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Leah Helbig
Community Member
2 years ago

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No you don't hit them just sexual abuse them and torture them and drink their blood. To be in your master's favor. I really think some how we all did die in 2012 and we are in hell. Every one has lost their minds and every thing is s**t show side ways

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Nona Wolf
Community Member
2 years ago

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True - your religion believes in eating them.

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ChrisZAUR
Community Member
2 years ago

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In my experience the kids that got hidings(spankings) behave much better and seem to have more compassion for others where as the unpunished kids are generally assholes with little to no respect for others

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HalfShelli
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The kids that got beat behave much better because they live in freakin’ terror.

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Ray_gunn
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2 years ago

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If you believe in Satan then you also believe in God.

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Sarah
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They actually don't believe in Satan as a real being. Satan is symbolic for them.

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Mystery Egg
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2 years ago

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People often gloss over the fact that Satanists are still Christians. Satan is the fallen angel, God's previous right hand dude that got all jelly and sh*t. So you have to be a Christian in order to even believe in 'him'.

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The company also focused its efforts on more video content by introducing the Reels feature to Instagram. This was in direct response to the astronomical rise of TikTok. In fact, TikTok was the most downloaded application in 2020, beating out both Facebook and Instagram for the top spot. Its popularity has shown us that short-format, user-created videos might not just be a fun way to pass the time but also a profitable one.

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If anyone is still in the dark about how Facebook is making its money to pay its creators, the answer is in the title of this article. Adverts. Well, maybe not always with threatening auras, but adverts nonetheless.

Facebook makes almost all of its money from selling advertising space to businesses and marketers. According to reports from Statista, Facebook made over $84 billion in advertising revenue in 2020 alone. It’s a big leap from previous years (in part to the various lockdowns worldwide) and those numbers are set to grow.

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With almost anyone being able to advertise on Facebook, it feels like no thought goes into the process anymore. This is probably why we see the bizarre examples here and Ads With Threatening Auras has popped up as a result of this too. Carefully constructed campaigns are gone and you see these advertising atrocities here instead.

#19

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Ella Dempster Report

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Jayne Kyra
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Definitely not going to play haunting melodies in the middle of the night because it is totally not possessed.

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#21

Ads-With-Threatening-Auras

Michael Gess Report

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Caro Caro
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WHAT? is this serious? Nah, can't be, I'm confused. Need more coffee.

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In trying to define what makes the group so interesting and engaging to users, Áron noted this as well: there’s plenty of adverts with creepy photos or poor word choice that highlight the importance of an editor or an approval process. 

“We are surrounded by so many advertisements that just don't feel right. They're either odd, cringe, or weirdly funny,” he said.

“Either way, a somewhat professional team or a big dog at a firm signed it off. That fact highlights that we're only human, and being higher up in the food chain doesn't mean that we're evidently better at PR. I believe the group filled a gap in our lives and created a platform for everyone to go to when they encounter such an ad.”

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#23

Ads-With-Threatening-Auras

Kyler Donaghy Report

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Marno C.
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now I am curious if he was offering payment or if he knew there'd be enough interested streakers willing to do it for free.

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So long as there are weird adverts, there will always be plenty to share in the group. With over 73K members, I asked Áron to give us his insights into the type of people posting there.

“Our community is very diverse,” he explained. “It's not revolved around a certain age or ethnicity. Most people are there to have a good time and never fail to engage in a conversation with others on a particularly funny or controversial post. I truly enjoy building a like-minded, yet diverse community that can sometimes disagree but express it in an appropriate way.”

Áron said that the “good old Wish ads” are a recurring theme seen in the group too. For those who haven’t had the fortune of seeing one themselves, there are often strange items for sale at incredibly low prices. Check out an earlier article on it here to see more. 

He also highlighted how Facebook is to blame for some adverts not reaching their intended audience. He said, “It's also quite thought-provoking how the algorithm offers some absolutely outrageous suggestions, like a bondage bed for elementary students or post-nut clarity article for a father of two.”

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#29

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Nathan Fiscaletti Report

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BorPand8
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It really happened. Fortunately the boy's okay because he was wearing glasses at the time. Otherwise it would have blinded him.

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#30

Ads-With-Threatening-Auras

Patrick Hollander Report

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Pixie
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Perhaps it is supposed to stop people hitting their children (referencing the ad from the satanic temple above)

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Áron finished off with his favorite picks from the group that capture the mood best: “It's hard to pick a favorite but I like the terrible ones like the funeral ad in the subway saying ‘come a little closer’. Or the one passive-aggressively commanding you to download the app because they paid for the ad.” 

Let’s hope that “Threatening Aura” is a term that stays a meme and isn’t added to the ‘Marketing 101’ book. All the same, it makes for some great laughs.

#38

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Chelsea Atkinson Report

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Hannah Edwards
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2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This was the shittiest idea. I can just imagine them having a company meeting to come up with this.

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#40

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Thallie Slothennagar Report

Note: this post originally had 57 images. It’s been shortened to the top 40 images based on user votes.