We think it’s fair to say that companies from all over the globe are always looking for ways to stand out in advertising spaces across the major cities of the world. Given that, the busy streets of Tokyo, Japan are also heavily sought after as they are always crowded with people going about their business. Billboards on the streets of Tokyo are appearing right and left, and this time it’s no different; however, the idea behind the advertisement itself is surprisingly cute and wholesome!

Why, you might ask? Well, it’s not every day that a giant 3D cat appears over one of the largest and busiest railway stations in the world. A hyper-realistic, gigantic cat has appeared seemingly out of nowhere just a few days ago in the Shinjuku district. As of right now, the gigantic kitty playfully looms over the potential passengers of the railway station day and night.

If you’d like to see what all the fuss is about, then go ahead and scroll down to see some cute videos!

More info: vision.xspace.tokyo | twitter.com

Recently, a hyper-realistic 3D cat has appeared on a billboard in Tokyo, Japan, and the videos of it vent viral on Twitter

A few Twitter users had posted videos of the animal yawning, falling asleep and basically just doing cat things

Image credits: cross_s_vision

Cross Shinjuku Vision is an advertising space located outside Shinjuku Station in Tokyo, Japan. The giant screen covers an area of 154.7 square meters and is right next to the Cross Shinjuku building. The high-quality technology is what attracts attention: the 4K images and the speakers with high-quality sound, together with the displayed images, manage to fascinate pedestrians.

The giant lifelike “Shinjuku cat” is a 4K 3D moving image created by MicroAd Digital

Image credits: cross_s_vision

The giant cat was developed by MicroAd Digital Signage and Yunika Vision under a commission from Cross Space (owner of the building) with the aim of showing a future of possibilities. The big and official debut of the giant cat ad will be on the 12th of July, as the current broadcast is just a series of tests.

To no one’s surprise, the adorable 3D cat went viral on the internet as people were quite fascinated by the unusual sight in the street

Image credits: Rico_vl

Due to a special curved 3D screen, the hyper-realistic installation can be seen at the east exit square of Shinjuku Station

Image credits: nornornorsan

Currently, Japan is following a curved LED digital signage trend that is already successful in both China and South Korea. The reason why the ad is so unique is that it gives off the impression that the cat is actually interacting with people.

The calico cat billboard airs between 7 a.m. and 1 a.m., as the video changes throughout the day

Image credits: cross_s_vision

Here’s what the billboard looked like before the calico cat display appeared

Image credits: cross_s_vision

For those of you who would like to see a glimpse of the hyper-realistic calico in person despite being unable to visit, no worries! Cross Space (one of the companies behind the cat ad display) has decided to start a live stream on YouTube, where you can see the said ad as it appears periodically.

The 3D kitten has attracted a lot of attention online and people on Twitter were quick to comment on this