Wordplay is a never-ending source of amusement for me, with funny puns, spoonerisms, and double entendres bringing a little extra color and life to the everyday language that we sometimes take for granted.

Swedish graphic designer Daniel Carlmatz also loves to get creative with words but in a different way. He set himself a challenge to create a new typographic logo design each day for 365 days, using a common word and adding related visual elements through symbolism, creative use of negative space, and geometry. The inspiration for the 365-day challenge came from trying to challenge myself to look at type and design from a different perspective, Daniel told Bored Panda. The challenge was just an outlet for my personal, minimalist design thinking. And yes, I did manage to finish it without missing a day!

The logo ideas are truly remarkable in their creativity and simplicity, proving that inspiration for the design is all around us. For Daniel though, the process was anything but simple. I struggled, he told us. I didn't want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.

"I had a few words I felt I wanted to do, but a lot of the design ideas came from having a solution first - and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one but wasn't published until day 251."

Some of Daniel's logos make you look twice before you make the connection, and are a lot of fun to try to find. Can you spot them all? Scroll down to check out his work for yourself, and let us know what you think in the comments!

More info: Instagram

(h/t: Digital Synopsis)

#1

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Daniel Carlmatz Report

stellermatt
Community Member
2 years ago

when spelling panda, all you need is p and a.

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#2

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ADHORTATOR
Community Member
2 years ago

perfect!

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#3

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Matthew A
Community Member
2 years ago

Now that's clever

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#4

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PyroarRanger
Community Member
2 years ago

Took me a second to see it!

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#5

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Matthew A
Community Member
2 years ago

I thought that was moving at first 😂

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#6

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Vivek Mhatre
Community Member
2 years ago

In my opinion, this is the most creative one out this list. Make no mistake though, all of these are awesome.

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#7

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Matthew A
Community Member
2 years ago

Cool

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#8

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Funky Unibrow
Community Member
2 years ago

I think "ill" stands out, which is unfortunately not a good word when food is involved.

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#9

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Matthew A
Community Member
2 years ago

They should have used the magnifier glass as the A!

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#10

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Sasy
Community Member
2 years ago

Cheeky

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#11

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Jessica Stohr
Community Member
2 years ago

Nice touch with the moon

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#12

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stellermatt
Community Member
2 years ago

it only takes one tree to make a thousand matches, only takes one match, to burn a thousand trees.

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#13

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Livi Moe
Community Member
2 years ago

My whole life is a lie...

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#14

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Lärry
Community Member
2 years ago

Yess

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#15

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Jessica Stohr
Community Member
2 years ago

I can hear the sound in my head!

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#16

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ADHORTATOR
Community Member
2 years ago

Arrrrr!

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#17

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Amazon QT
Community Member
2 years ago

“My cup runith over...” ☕️

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#18

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Richard Samul
Community Member
2 years ago

I thought that was a "G" at the end, and that's a completely different word.

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#19

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Sasy
Community Member
2 years ago

Great

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#20

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Dian Ella Lillie
Community Member
2 years ago

Tetris isn't that simple - the 'I' should have been tilted by 90 degrees!

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#21

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Mylah Rose
Community Member
2 years ago

So simple but so effective!!

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#22

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SnowyLynx
Community Member
2 years ago

I didn’t get it for 3 seconds

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#23

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Daniel Sipes
Community Member
2 years ago

Why can't I pin down why this logo is so aesthetically pleasing?

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#24

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Jessica Stohr
Community Member
2 years ago

Clever

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#25

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Rue Granger
Community Member
2 years ago

What's even more aesthetically pleasing is that there are three and a half letters on each side!

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#26

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Juha
Community Member
2 years ago

Because of the font my brain completed IKEA. Damn marketing...

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#27

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Nini Meow
Community Member
2 years ago

FIE have missed being in the slfie clicked by E

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#28

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Rory August
Community Member
2 years ago

Where's my tail??

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#29

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diane a
Community Member
2 years ago

this hurts my eyes as you can see both at once

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#30

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Eric Mikalo
Community Member
2 years ago

Read it as noodre

TommyDAQ
Community Member
2 years ago

agree... maybe if the "l" were extended lower to give the connotation that it's a longer letter???

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PurpleUnicorn
Community Member
2 years ago

Noodle

Jonathan Allen
Community Member
1 year ago

I feel bad for people who do not see the words lol so simple and elegant

Elie Bernhardt
Community Member
1 year ago

maybe if the "l" and "e" noodles were falling off the stick?

Janet Scheetz
Community Member
1 year ago

noodle. The “l” is draped over the chopsticks.

Ahmet Hamza
Community Member
2 years ago

i couldn't read it.

Mylah Rose
Community Member
2 years ago

If noodle they could have just written the whole word with one lone noodle??

SnowyLynx
Community Member
2 years ago

Is that hoodie or noodie?

Mariana Schneider
Community Member
2 years ago

Noodle

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Mylah Rose
Community Member
2 years ago

Not entirely sure what this is meant to say....

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