We are used to thinking that advertising is something that gives us some time to go to the bathroom while watching a TV show or a movie. But should it always be that way? Not at all! Some adverts are so cool that you’d rather not miss them. For Panda, ambient advertising is one of the coolest types of advertising and one of the best marketing strategies out there. “What’s that?” you say? I’ll explain.
Ambient advertising uses our natural surroundings to market products in unique ways. This creative advertising catches our attention in places that we’d least expect it. Part viral marketing and part installation art, a great piece will help to create a talking point about the advert itself, and not just the product.
Since billboard advertising has been done to death, marketers have looked for new ways to reach their target audience. And what better way to get products into customers’ hands than by doing literally that (case in point: photo #1). Aside from the funny advertisements on the list, there are also serious activist campaigns that highlight environmental issues and social issues too.
Bored Panda is proud to present this wonderful list of 33 cool and creative examples of ambient advertising. Enjoy!
Tyskie – Beer Mugs Stickers
Art Director: MichaÅ‚ KamiÅ„ski
Police- Slower is Better
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Tramontina Precision Knives – Ultrathin slices
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Tibits – Very Very Fresh Vegetarian Food
Advertising Agency: Wirz/BBDO Switzerland
Unicef – Dirty Water Vending Machine
“We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for 1$. Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases every day. Help provide safe drinking water to developing countries. Donate today. tapproject.org”
Advertising Agency: Casanova Pendrill, NY, USA
Swiss Skydive – Elevator
Advertising Agency: Wirz/BBDO, Switzerland
Fisch Franke – the Living poster Filled with Water and Real Fish
Advertising Agency: Publicis, Frankfurt, Germany
Fiji Travel – Throw Away Your Clothes
Advertising Agency: TBWAOSLO, Oslo, Norway
Je*s Jeans – No Need to Bend Anymore
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Fitness First (International chain of health clubs)
Advertising Agency: N=5, Amsterdam, The Netherlands
Colgate – Don’t Forget
Advertising Agency: Y&R, Bangkok,Thailand
Bergmann & Sohn Funeral services
Art Director: Hans Weisshäupl
Advertising Agency: Robson Brown Ltd.
Rimmel Quick Dry Nail Polish
Advertising Agency: JWT London
Frontline – Get Them Off Your Dog
Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Milky Way: Seatbelt
Advertising Agency: BBDO New York, USA
Aseema Charitable Trust: Education for Street Children
Advertising Agency: 141 Sercon, Mumbai, India
KitKat – Bench
Advertising Agency: JWT London, UK
What Goes Around – Comes Around
Agency: Big Ant International, New York
The Economist – How Long Can You Stay On?
Advertising Agency: BBDO New York, USA
Lay’s – Our Potatoes Are Grown Closer Than You May Think
Advertising Agency: Juniper Park, Toronto, Canada
doydoy – Germany’s Biggest Kebab
Advertising Agency: SAATCHI & SAATCHI X , Frankfurt, Germany
Pepperidge Farm Soft Bread
Advertising School: Miami Ad School
Wonderbra: Boobs! I broke the glass
Advertising Agency: Publicis Frankfurt, Germany
WWF – Save Paper – Save the Planet
Monster.com Foosball – Stuck In The Wrong Job?
Advertising Agency: JWT, Hong Kong
Gorge Grown Farmers Market
“We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers’ market.”
Advertising Agency: Owen Jones & Partners, Portland, OR, USA
Your pin money. His life fountain!
“Your pin money. His life fountain! Please help build water tanks in dry regions of West China, to improve the living conditions there.”
Advertising Agency: Mccann HeaithCare, Shanghai, China
MTV Switch – Global Warming. What’s All The Fuss About?
“Find out for yourself www.mtvswitch.org.”
Advertising Agency: OgilvyAction, Amsterdam, The Netherlands
Science World – A Beaver Can Cut Down 200 Trees a Year
Advertising Agency: Rethink, Canada
Meister Proper – Pedestrian Crossing
Agency: Grey Worldwide, Germany
BIC – Huge Razor
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