We Spend 30 Days Creating Costumes And 23 Days For Filming To Show How Beautiful India Is

The architecture of India is rooted in its history, culture and religion. Indian architecture progressed with time and assimilated the many influences that came as a result of India’s global discourse with other regions of the world.

We the creatives thought, why shouldn’t we show that through a fashion film. The designs used for costumes took 30 days for production and it weighs 30kg, the designer carefully blends his vision of art by referencing the architecture of Mehrangarh fort, which is in Jodhpur city, Rajasthan, India. When it comes to filming, we took 20 DAYS of pre-planning, 3 days to shoot in different locations and when the effort of so many people combined our vision is complete. The designer’s name is UNAIS MUSTAFA, the video has been directed/Visualised by ADWAITH SHINE.