The Secrets Of Casino Design

Casino design has been a topic of discussion among architects and interior designers for years. But classic theories on how they should be laid out are coming under ever more scrutiny as we learn more about player profiles and gambling habits. Armed with this new information, designers are moving away from the old “maze” layout to the more inviting “playground” concept, with early adopters reporting an increase in deposits and play.

The challenge facing architects is that casinos have to appeal to a wide variety of people, from high rollers to hotel guests to nervous first time gamblers. The casino has to work for all these different player profiles to stop them taking their gambling dollars elsewhere. With that in mind, all sorts of variables are taken into account from the location of slots machines to ambient noise and even aromas.

Designers map out the routes each type of customer may take, then tweak the layout to ensure maximum appeal for each. In modern casinos, slots dominate over table games, but instead of being laid out in rows as has historically been the case, research now suggests players prefer them to be clustered. This has two benefits; it encourages socialisation among players while allowing them to see some of the other slots games on offer.

The ultimate goal for architects and designers is to ensure that customers are drawn deeper into the casino and away from the exits. The longer they are inside the more money they will spend.

Casinos therefore need to be open round the clock in order to cater to their player’s needs. This means they are some of the largest consumers of energy. But have you ever wondered just how much power they use? UK based online casino pioneer 888casino.com have worked it out: they estimate the summer power consumption of Las Vegas is around 8,000MW per day, with casinos accounting for 1,600MW of the total, or enough to power 68,321 homes each day.

Casino design and layout has come a long way since the early days, but as we learn more about consumer behaviour, what we consider to be cutting edge today will be old hat in years to come. But that’s what makes it such an exciting and interesting topic of discussion among architects and designers.

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