To celebrate the Science Day in India, Mumbai-based graphic designer Kapil Bhagat created a series of minimalist typographic posters featuring the names of famous scientists. Each design cues to an invention, a theory or an achievement that the scientist is known for. For example, Newton drops an “O” to illustrate gravity, a massive “C” in Copernicus reminds us that he figured the Earth was actually round.

If you are a graphic designer looking for some logo ideas and inspiration, then it’s your lucky day because we handpicked another list of Clever Logos With Hidden Symbolism. And if this is not enough, there’s 100+ more creative logos in our previous posts: see part I, part II and part III.

Word as Image invites you to see letters beyond their utilitarian dullness. It’s about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee’s head-scratching word images, along with tips to help you create your own.

If you are a logo designer looking for some typography and logo inspiration, then it’s your lucky day because we’ve made another list of Creative Logos With Hidden Symbolism. And if this is not enough, there’s 70 more incredibly creative logos in our previous logo collections: part I and part II. However, if you are a mere mortal, you can still view these cool logos and try to find the hidden symbols.

London-based graphic designer Joseph Egan together with his colleagues from Chelsea College of Art & Design created this eye-deceiving anamorphic typography installation as part of the assessment for his Foundation Degree course.

As we wrote earlier, the first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. A good way to do so is by giving viewers a little puzzle to solve. Everyone likes puzzles, right? When viewers get the hidden message behind the logo, there’s this instant little satisfaction feeling, and something fun likes this gets people talking and sharing.