SOS Mayday, part of the SOS Children’s Villages action network in Norway, released a heart-wrenching social experiment video to raise awareness of displaced children in Syria who lack coats to weather the winter. In the video, a young boy sits at a bus stop in Norway, shivering from the winter cold because he doesn’t have a coat. Compassionate passers-by stop to help the boy and give him their coats, gloves, hats or scarves, and all of it is captured by a hidden camera.
Posts Tagged ‘social campaign’
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
“The ‘What I Be Project’ is all about honesty.” says Rosenfield. “In today’s society, we are told to look or act a certain way. If we differ from these ‘standards,’ we are often judged, ridiculed, and sometimes even killed over them. I started this project in hopes to open up the lines of communication, and to help everyone accept diversity with an open mind & heart.”
Cancer is a thing no one would ever dare laugh about. However, with all the difficulties surrounding the illness, laughter can be the best medicine. The greatest example of this approach is The Tutu Project, a fun and simply endearing effort of a man who wanted to make things easier and funnier for his wife after she was diagnosed with breast cancer. A man with a pink tutu might be all you need when things get dark.