French photographer Benoit Courti‘s photography covers a wide spectrum of subjects, but most of his pictures retain a powerful intimacy with their subjects, especially his portraits. He is the consummate fine arts photographer, seeming to be equally comfortable with both black and white and color, but it is probably his black and white work that captures our attention most. It is gritty, dark, intimate and beautiful.
Posts Tagged ‘minimalist’
Iranian photographer Hossein Zare presents a powerful series of black and white pictures that symbolize our journey through life. Stripped of unnecessary details, his photographs gives you the bare feeling of undefined destination in life, represented by the traveling man and other metaphors of life, such as a tree or a road. The concise titles of the photos (“In Vain”, “To…”, “Distance”) make them even more eloquent. A gallery definitely worth exploring!
German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine”. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, copyranter and adland.tv have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and even after 500 this rule is still widely used in design and advertising. It may sound a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect. Without further talks, let’s take a look at 26 most creative and clever examples of minimalist advertising.