When selling a product, its design is one of the most important aspects of its marketability. However, just as important, if not more so, is making sure that your product and your consumers’ shopping experience is memorable – and one excellent way to do this is with brilliantly designed shopping bags like these.
Posts Tagged ‘marketing’
Companies trying to sell you a product will do anything to cram their ads down your throat, but it’s always nice when they show a bit of creativity and taste when trying to get your attention. Ambient ads are one such specific form of advertisement, which seeks at once to become a part of its environment and to draw your attention to it.
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
Studio Total, a famous Swedish marketing agency, has come up with the perfect way to update the concept of sword into plowshares for the modern era. Their Flower Shell shotgun shells repurpose the 12-gauge shotgun from a destructive tool to a life-giving and creative one. The product’s message is about as strong as its blast – why destroy when you can just as easily create?
Honest Slogans publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine.
An inept submarine crew has crashed their high-tech military submarine straight through the underside of Milan’s streets, emerging near the Duomo. Or at least, that’s the elaborate scene that the Europ Assistance Italia insurance company put on as part of a clever and over-the-top marketing campaign.
Hey Pandas, are you ready for another dose of creative guerrilla advertising? We’ve handpicked another awesome collection of guerrilla marketing examples that we are eager to share it with you. So put aside your bamboos, and prepare yourself for some serious inspiration!
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and even after 500 this rule is still widely used in design and advertising. It may sound a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect. Without further talks, let’s take a look at 26 most creative and clever examples of minimalist advertising.
It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first…
Have you ever seen a cool bag advertisement in your real life? I mean those viral bagvertising examples which are now all over the Internet.
I bet 99.99% of you haven’t, but at the same time 99% of us have seen them on the net.
So, my question is – what are advertisers aiming at? Real people or Internet surfers?