Don’t freak out if you see a friend upload a photo of him-(or her-!) self with a massive beard, which, at a second glance, looks oddly similar to a cat. This is all a part of a new photo trend – a meme that’s called ‘cat beards’ or ‘cat-bearding’. The trick is to have your feline friend in front and covering half of your face – and when the cat looks up, it’s chin and neck looks like a massive beard on your face.

Turns out a cat doesn’t necessarily have to be grumpy to become and Internet sensation: meet Sam, the ever-surprised kitten, whose eyebrows made him an Internet hit overnight! Black markings over his eyes make the cat look as if he has eyebrows going through the roof. Sam’s pictures went viral instantly, and he now has over 10.000 followers on Instagram.