Proclaimed as one of the most powerful and moving campaigns of the year, “Liking isn’t helping” has won a Gold Lion in Press category at Cannes Festival. The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives.
Posts Tagged ‘creative ads’
Scottish photographer George Logan and retoucher Tony Swinney let’s you imagine what it would be like if your cat wasn’t just a purring ball of fur. As a part of “Big Cat, Small Cat” ad campaign for Whiskas, they created a series of funny images showing tiny domestic cats chasing after antelopes, zebras, elephants and doing other “big cat” stuff.
Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Continuing our previous collection of creative billboard ads we handpicked another wonderful list of clever billboards. This time it was much harder, but we’ve done our best to find the best examples. So without further ado, here are 30 more creative billboard advertisements.
Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. ” It is much too powerful a tool to use solely for commercial purposes.
Hey Pandas, are you ready for another dose of creative guerrilla advertising? We’ve handpicked another awesome collection of guerrilla marketing examples that we are eager to share it with you. So put aside your bamboos, and prepare yourself for some serious inspiration!
We frequently check our visitor statistics to find out what you like most, and probably the most popular posts are about creative advertising. Not wanting to let you down, this time we handpicked another incredible collection of creative guerrilla advertising examples using oversized objects.
While serious companies rarely rely on tear-off advertising, it must be the most often used and wide spread advertisement types among common people since the invention of telephone. Usually, it’s just a plain white paper with tear offs containing contact information. However, today we want to show that even the most boring communication medium like tear-off advertisement can be used in such a creative way that those ads can end up on thousands of websites around the world and reach much bigger audience than than initially expected.
It may be hard to believe, but an average North American sees 3,000 ads per day. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid. When traditional advertising mediums are loosing their effectiveness the answer is – ambient advertising.
Advertisers are left with two choices: push the boundaries with even stronger messages, and probably get banned, or come up with some new ground-breaking ideas. A good way to start is to find original places for adverting – like.. elevator.