Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. ” It is much too powerful a tool to use solely for commercial purposes.
Posts Tagged ‘Advertising’
It may be hard to believe, but an average North American sees 3,000 ads per day. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid. When traditional advertising mediums are loosing their effectiveness the answer is – ambient advertising.
Although advertising is often seen as the biggest evil of all, it probably involves more creativity than any other job. Enjoy this collection of 31 cool and creative ads from McDonald’s. They know what they’re doing and I’m loving it!