When selling a product, its design is one of the most important aspects of its marketability. However, just as important, if not more so, is making sure that your product and your consumers’ shopping experience is memorable – and one excellent way to do this is with brilliantly designed shopping bags like these.
Posts Tagged ‘branding’
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
Moscow-based designer Ilya Kalimulin has created a series of images imagining what the weirdest products by well-known companies and brands might look like. His imagined products have gained a viral following on a number of Russian-language art and deign blogs, which in turn have gathered the ideas of other creative designers as well.
Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
Honest Slogans publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine.
It seems that condoms and creativity go hand in hand. Los Angeles-based artist Max Wright takes slogans of famous brands like Pringles, Nike or McDonald’s and then applies them on condom packages. Now the famous Pringles’ slogan: “Once you pop, you can’t stop” gets a whole new meaning.