Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Posts Tagged ‘ambient ads’
Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. ” It is much too powerful a tool to use solely for commercial purposes.
A super creative ambient advert promoting Senai Scuba Diving Professional Course. Don’t know about you guys, but in case of fire, I would feel really bad taking off the fire extinguisher as it’s the only thing keeping the scuba diver alive.
After looking at 33 Cool and Creative Bus Shelter Advertisements, it’s time to move inside and check some great interior transit advertising examples. To be more specific, we’re talking about creative bus and subway handle advertisements.
It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first…
It may be hard to believe, but an average North American sees 3,000 ads per day. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid. When traditional advertising mediums are loosing their effectiveness the answer is – ambient advertising.
Advertisers are left with two choices: push the boundaries with even stronger messages, and probably get banned, or come up with some new ground-breaking ideas. A good way to start is to find original places for adverting – like.. elevator.
Although advertising is often seen as the biggest evil of all, it probably involves more creativity than any other job. Enjoy this collection of 31 cool and creative ads from McDonald’s. They know what they’re doing and I’m loving it!