Advertisers are left with two choices: push the boundaries with even stronger messages, and probably get banned, or come up with some new ground-breaking ideas. A good way to start is to find original places for adverting – like.. elevator.

Although advertising is often seen as the biggest evil of all, it probably involves more creativity than any other job. Enjoy this collection of 31 cool and creative ads from McDonald’s. They know what they’re doing and I’m loving it!