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A Powerful Anti-Cruelty Campaign Uses Shocking Images To Show That No Animal Gets Pleasure From Suffering

In social advertising any means justify the ends. Controversial, creative yet striking marketing campaigns are meant to immediately grab attention, provoke thoughts and actions. Being loud, straightforward and shocking is the key to get noticed in today’s information overload.

In social advertising any means justify the ends. Controversial, creative yet striking marketing campaigns are meant to immediately grab attention, provoke thoughts and actions. Being loud, straightforward and shocking is the...