Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
Posts Tagged ‘advertisement’
The United Nations have released a powerful series of advertisements advocating for women’s rights around the world. The premise is simple – renowned design firm Ogilvy & Mathers took four women’s portraits and covered their mouths with some of the auto-complete search terms offered by Google’s search engine. These suggested search terms are based on searches done by other users, so they represent convictions held by many who use the search engine.
Imagine coming in for a job interview, bright and ready to prove yourself and earn a living, when things take a turn for the worst and a meteor destroys your city. Bummer. While we do hope that no such thing happens any time soon, an advertisement stunt set up by LG in Chile has shown just how funny it can be when the people coming for an interview have no idea that the meteor they are seeing outside is actually a fake.
So, I went to some fast food places, and picked up burgers/tacos, so I could compare them with the ads. I brought the “food” home, tossed it into my photography studio, and did some ad-style shoots. Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.
Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.