Cliches are cliches for a reason - because people seem to love the familiar. In the cinema, we see variations of the same storyline all the time, but a vast majority still enjoy the predictability so we keep coming back.

Cliches are cliches for a reason - because people seem to love the familiar. In the cinema, we see variations of the same storyline all the time, but a vast majority...

Tired of having to look at boring and often misleading book sections at his local bookstore, one guy decided to create his own alternative sections that would describe the books more accurately. He carefully placed them all around the bookstore, photographed...

Tired of having to look at boring and often misleading book sections at his local bookstore, one guy decided to create his own alternative sections that would describe the books more...