My name is Jakub Pavlovsky and I’m a 22-year-old supporter of reading books. I was born in Slovakia but I’ve been living in the capital of the Czech Republic for fourteen years. Almost a year ago, I realized that people weren’t reading books as much as they did before. Nowadays, they prefer modern technologies rather than a lovely and interesting book. Of course, there are still many people who never forget about the beauty of stories written on paper.

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Therefore, I created a project called “BOOK’S CALLING” and posted on Bored Panda – I want to spread a traditional idea through a modern system. The project’s motto is “Make Time For Reading. Anywhere, Anytime.” My photos are a deliberate exaggeration. I think that if somebody wants to achieve something and wants to change society, it is necessary to be unconventional, brave, and determined.

I’m so glad that many people joined the project by taking their own pictures with books and sharing them on social media with a hashtag #bookscalling. I encourage everybody who would like to contribute with their photos – together we can make a marvelous gallery and, at the same time, share the idea of reading books.

More info: Instagram

“Sleep is good… And books are better” – George R. R. Martin

“The reading of all good books is like a conversation with the finest minds of past centuries” – Rene Descartes

“There are worse crimes than burning books. One of them is not reading them” – Joseph Brodsky

“Books are like mirrors: if a fool looks in, you cannot expect a genius to look out” – J. K. Rowling

“My Alma mater was books, a good library…. I could spend the rest of my life reading, just satisfying my curiosity” – Malcolm X

“I think of life as a good book. The further you get into it, the more it begins to make sense” – Harold Kushner

“I respect everything I make fun of” – John Waters

“Life is about making an impact, not making an income” – Kevin Kruse

“It’s always better to have too much to read than not enough” – Ann Patchett

“Why can’t people just sit and read books and be nice to each other?” – David Baldacci