The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.
Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.
More info: canneslions.com (h/t)
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Pierre-auguste Renoir, Portrait Of Jeanne Samary
Johannes Vermeer, Girl With A Pearl Earring
Vincent Van Gogh, Self Portrait
Leonardo Da Vinci, Mona Lisa
Paul Cézanne, Self Portrait With Beret
Rembrandt Van Rijn, Self Portrait
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies... These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies...