The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.


Show Full Text

Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.

More info: canneslions.com (h/t)

#2 Johannes Vermeer, Girl With A Pearl Earring

Johannes Vermeer, Girl With A Pearl Earring

Ogilvy Chicago Report

Lynn Daley 1 month ago

These shoes appear to be made of cloth...do they require polish?

View More Replies...
View more comments

#3 Vincent Van Gogh, Self Portrait

Vincent Van Gogh, Self Portrait

Ogilvy Chicago Report

Cayman 3 weeks ago

I love the idea of the background just being an ordinary wall.

View more comments

#4 Leonardo Da Vinci, Mona Lisa

Leonardo Da Vinci, Mona Lisa

Ogilvy Chicago Report

Ann Ros'a 1 month ago

I want to see a modern twist on what the bottoms of these paintings. This one could be cool. 😎

View More Replies...
View more comments

#5 Henri Matisse, Woman With A Hat

Henri Matisse, Woman With A Hat

Ogilvy Chicago Report

Cayman 3 weeks ago

I'd buy those boots.

#6 Raphael, Self Portrait

Raphael, Self Portrait

Ogilvy Chicago Report

Cayman 3 weeks ago

☉u☉I'd buy those tights too.