I am Hani Douaji, a conceptual visual designer from Syria, and I have created this clever packaging concept for Trident Gum.

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Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing, fun, playful and interactive packaging which enhances the main feature of the product “Protecting Teeth”.

A range of six packs that represent three flavors, each pack has an illustration of a mouth with either a pair of feminine lips or a manly mustache. The chewing gum looks like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.

Consumers can interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they can put bright smiles on their faces.

More info: Behance

Cool Mint – Lips

How it works


Cool Mint – Mustache


Spearmint – Lips

Spearmint – Mustache

Peppermint – Lips

Peppermint – Mustache

Blister chewing gums

The family