My name is Assaf, a toy designer from Brooklyn. I have been inventing toys and teaching Toy Design for the past ten years. Three years ago I was invited to teach at a school in Harlem, NY as part of the CityArts program – that marked the beginning of the Toyish journey.
Working with the kids on self-made toys from everyday objects and witnessing their level of creativity really inspired me.
I returned to my studio and decided to design a toy set that recreates that feeling of accomplishment – where each child gets the chance to express their uniqueness.
Toyish toy kits inspire kids ages 3 and up to be active creators rather than passive consumers. The toys thoughtfully combine Art and Building using beautiful coloring books and themed play parts. They are designed to stretch attention spans, boost artistic skills, promote logical thinking and develop self confidence, all considered to be key components in STEAM curriculum ensuring kids’ future success.
The name of the product is an extension of our philosophy. The product is like a toy, it is toy-ish, It’s isn’t really a toy until a kid makes it one – until they use their imagination and bring it to life.
The toys are now available for pre-order on Kickstarter until May 19th.
More info: kck.st
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