LUCK HAPPENS!
Luck is an abstract concept used to explain everything that happens beyond your control. It’s pure chance. It’s fortune. It’s the way things “have to be”. We had a little bit of fun with this concept hoping you would step into the New Year with a smile on your face. But we also did it because we think that luck is a bit overrated. We believe that things don’t “have to be” a certain way and that success can be planned and achieved by doing things differently.
Go to www.ShittyNewYear.com and order your magic Step-N-Shit insole by simply describing the most unlucky event of 2015. Also, if you already are lucky enough to spare a few bucks, you can order a pair of Step-N-Shit at a special price, all contributions being redirected to charity.
For those of you still wondering, this is a light-hearted project by FRIENDS TBWA Bucharest, your Disruption® agency. And by all means not intended to offend anyone, but rather take us all into the new year with a smile on our faces.
More info: shittynewyear.com
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