The fitting room is the most important part of any clothing store. It's the place where customers decide once and for all if the items in their hands are going home with them, so it's crucial that mirrors and lighting are properly adjusted to be flattering. Which stores are the most convincing, though?


Show Full Text

A writer named Inna from Russian blog Adme decided to find out, so she took selfies in 11 different big-brand fitting rooms and compared them to an unaltered photo from home. The results she found were shocking, and she concluded that light is everything. See for yourself below.

This is Inna at home, before the start of her shopping expedition

H&M

#1 Promod

Image before Image after

With this curtain I look like Superman with his cape, and I love it! More seriously, the clothes stand out better and you immediately see if they fit you well or not.

Inna Report

Fire Bird 2 days ago

Her face looks thinner. Amazing.

View More Replies...
View more comments

#2 H&M

Image before Image after

The fitting room is pretty good. Not great, but absolutely not bad. There is a lot of light, a lot of space to put your stuff, and the reflection of the mirror is pretty good. I will come here when there are markdowns.

Inna Report

Rob LeBlanc 2 days ago

H&M uses "slimming" mirrors. ;)

View More Replies...
View more comments

#3 Sela

Image before Image after

I could live in this room! The lighting is nice, a good mirror, I look pretty and young. I haven't looked this good to myself in a long time.

Inna Report

Adrian Ramirez 2 days ago

And all.pf. sudden the black background and small space don't matter. Hehe

View more comments

#4 Mango

Image before Image after

I love my reflection in this mirror. I like the light that does not disturb the eyes, and that softly shines on my shoulders... I think I will buy this blue dress from the new collection.

Inna Report

Yuna Aita 2 days ago

Cool, though these are all stores we don't shop at.

View More Replies...
View more comments

#5 New Yorker

Image before Image after

The greenish light of this cabin creates a psychedelic atmosphere, and the mirror increases the proportions of my silhouette. I do not want to stay here for more than five minutes.

Inna Report

Kris K. 2 days ago

But her face looks really good in that light!

View more comments

#6 Ostin

Image before Image after

I'm sure the fitting rooms should not be so dark because suddenly ALL dark clothes blend with the bottom. As in this picture.

Inna Report

Peitto Burrito 2 days ago

Fun fact: "Ostin" is finnish and means "I bought". I've never heard about this shop though, so it must be a coincidence...

View More Replies...
View more comments

#7 Mexx

Image before Image after

Very. Little. Space. Almost a coffin. You feel claustrophobic, it is better to try the clothes in the shop itself. The very pale face in the mirror only intensifies this sensation. It must be confessed however that my silhouette does look pretty good.

Inna Report

#8 Zara

Image before Image after

It seems that we have entered a hall of mirrors, and that at some point in the mirror on the left a serial killer will appear... Would he hide behind this coat on sale that caught my attention? Anyway, I'm sure he'll never be as scary as my face lit from above, which creates pretty convincing contrasts.

Inna Report

Edgard Želâznog 2 days ago

Zara has the worst fitting rooms ever! light makes you feel the ugliest person on Earth, it seems they really want to prevent clients from buying anything there, I leave after 5 minutes with empty hands :D

View More Replies...
View more comments

#9 Stradivarius

Image before Image after

There is not much space, but I feel at home and I am not afraid of anyone. The lighting is light and it does not irritate my eyes; The mirrors do not transform my figure very much.

Inna Report

Kelly Warr 2 days ago

Why would you be afraid of anyone?

View More Replies...
View more comments

#10 Bershka

Image before Image after

Hmm, this lighting gives me a pink color. Almost like the little pig Babe. Provided it is not roasted.

Inna Report

Kamilla Székely 20 hours ago

I've got the same jumper! 😱

View more comments

#11 Reserved

Image before Image after

God, I'm as big as that? The reflection of this dressing room did not please me at all. In addition the door does not close.

Inna Report

Robin Senger 2 days ago

A good article stores lure us into them all the time by altering the lighting to make clothes look good. They even change light bulbs with the colors for a particular season.

View More Replies...
View more comments