Drinking Beer! Fixing stuff! Destroying stuff! Drinking beer while destroying stuff! These are the things that make real men what they are...right? Well no, obviously. But that doesn't stop people - and brands in particular - having some pretty warped ideas about what exactly it means to be a man. Check out this list compiled by Bored Panda to see what we mean. People have been using the hashtags #FRAGILEMASCULINITY and #Masculinitysofragile to highlight how absurd traditional perceptions of masculinity can be, and it's sure to make you smile. Unless you're too manly to smile that is. Grr.