Creatives, Pray To Win At Cannes Lions With These Canndles

Think you’ll win in Cannes this year?

According to Phil Thomas, Chief Executive of Lions Festival, only about 3% of Cannes entries actually win a Lion. Still feeling optimistic?

That’s what inspired creative duo Alessio Laudato & Maria Nazdravan to create #Canndles – Cannes-themed candles creatives can pray to, so they can increase their chances of winning at this year’s edition of the festival.

They’ve created candles for 10 jury presidents, who each get their own prayer on the back. Creatives can choose their favourite category and pray to people like John Hegarty, Rob Reilly, Tash Whitmey, Malcolm Poynton, Chloe Gottlieb, Mark Tutssel, John Clinton, Joe Alexander, Madeline di Nonno and Joshua Prince.

“It’s a little pick-me-up joke before the festival. We all like to say we don’t care much about Cannes but we obviously do. So let’s just have a laugh.”

A number of London agencies have got their packs and you can already see the results after the first weekend of judging. If you get your hands on one, just choose your jury president and start praying. Otherwise, just go to http://canndlesforcannes.tumblr.com/ to pray online.

And remember, your prayers are only heard when they’re shared online!

More info: canndlesforcannes.tumblr.com