After looking at 33 Cool and Creative Bus Shelter Advertisements, it’s time to move inside and check some great interior transit advertising examples. To be more specific, we’re  talking about creative bus and subway handle advertisements. [Read more...]

Why should advertisers use it? Well, first of all, handles are interactive in their nature. When a bus or a train moves fast  – you have to grab onto something, and this involves touching the handles around you. This is exactly what every advertiser dreams of – users interacting with their advertisements. Not to mention touching leads to better  remembering of the message.

Moreover, clever use of handles in advertising will definitely reach much wider audience than just the riders on a bus or a train as it can easily become viral  on the Internet these days. So, it’s guerrilla marketing as long as it’s really cool.

Also, riders can’t turn it off, and because they are dieing of boredom waiting for their stop – they will definitely notice and read  each and every word on a handle advertisement. Enough of the talks, let’s see the best examples of creative handle advertisements!

Indus Pride: Beer Mug

(Advertising Agency: Ogilvy & Mather, Bangalore, India)

Ponytail Train Handle

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget. (Advertising Agency: Fortune Indonesia)

Harley Davidson Bike Handles

“Motorbike handles were mounted in busses and tramways of public transport to announce the arrival of new Harley models.” (Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland)

Amnesty International: Hanging

(Advertising Agency: Tribal DDB, Hamburg, Germany)

Baltica

(Advertising Agency: Sepia, Chile)

Whose hand are you holding?

(Advertising Agency: unknown)

The Big Pilot’s Watch – “Wear it here”

Images of the Big Pilot’s Watch are attached to the hanging straps in buses, so anybody who wishes to can easily try on the Big Pilot’s Watch, just on the way to the airplane. (Agency: Jung von Matt/Alster)

Abused Handles

Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

Fitness Company

(Advertising Agency: unknown)

Hankook Tyres

(Advertising Agency:  LG AD, Korea, Seoul )

Tie Train Handle

A neck tie in Tokyo’s trains was promising people more money. However, the funny thing it’s an ad for a loan company. (via)

Pepsi Handle

This creative handle advertising campaign for Pepsi was featured on 3400 buses throughout USA. (Advertising Agency: unknown)