Imagine swinging by a café to get a morning cup of coffee and encountering an angry, violent telekinetic woman. How would you react? What would you do? These are questions that unsuspecting members of the public had to answer in a prank set up by viral video marketing firm Thinkmodo.
An inept submarine crew has crashed their high-tech military submarine straight through the underside of Milan’s streets, emerging near the Duomo. Or at least, that’s the elaborate scene that the Europ Assistance Italia insurance company put on as part of a clever and over-the-top marketing campaign.
Expert remote-controlled airplane craftsman Otto Dieffenbach from Flyguy Promotions has created a pair of RC planes that look like witches and warlocks flying on broomsticks just in time for Halloween. They may look strange in his hands, but once they take flight, the illusion is complete, and you almost expect them to raise a hand and wave (or turn you into a frog).
Anyone who has handled a chicken before has probably noticed their ability to keep their head stock-still no matter how you move them. Mercedes-Benz uses chickens in this 2008 advertisement to sell their vehicles‘ stable rides. However, because chickens don‘t exactly fly with Mercedes‘ luxury image, they are held with immaculate white gloves. Classy!
Imagine coming in for a job interview, bright and ready to prove yourself and earn a living, when things take a turn for the worst and a meteor destroys your city. Bummer. While we do hope that no such thing happens any time soon, an advertisement stunt set up by LG in Chile has shown just how funny it can be when the people coming for an interview have no idea that the meteor they are seeing outside is actually a fake.
Proclaimed as one of the most powerful and moving campaigns of the year, “Liking isn’t helping” has won a Gold Lion in Press category at Cannes Festival. The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives.
To promote Schusev State Museum of Architecture in Moscow, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre.
When it comes to advertising, companies have to double and triple check everything they’re going to publish. However, that is where their limits of control end, and once the ad is released into the wide world, strangest things can happen. Check out our selection of worst advertising placement fails and feel free to share your own finds!
The College for Creative Studies together with an advertising firm Team Detroit came up with an ingenious ad concept to attract students to their art courses. Instead of bragging how good the college is, they decided to use reverse psychology. The ads supposedly discloses harmful and addictive side effects of art, and is also mocking popular anti-drug campaign from the 1980′s and 90′s, put together by the Public Service Announcements.
To commemorate the 55th anniversary of the LEGO brick, the company has issued 55 graphic riddles where LEGO bricks represent various characters from movies, songs, cultural or political highlights that occurred over the last 55 years. Some of them are a bit more obvious than the others, but constructing the right answer from the hints feels almost like a mental LEGO game. Try and see how many of the riddles you can solve!
Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Jody Xiong from DDB China created a very impressive outside installation on the the pedestrian crossings in China in order to demonstrate how choosing walking over driving actually helps the environment. They put massive white canvases with drawings of bare trees on the pedestrian crossings in 15 different cities of China. On both sides of the sidewalk they left huge sponge cushions soaked in green environmentally-friendly paint. Every time a person crossed the street, the paint got on his/her shoes turning their footsteps into leaves.