A glorious eruption of vibrantly-colored flower petals – 8 million of them – has flooded through a small village in Costa Rica. Perhaps the most surprising thing about this advertisement stunt is that these billowing waves of petals are real. It took the creative team behind the endeavor and the inhabitants of the village more than two weeks to collect the 8 million flower petals used, which ended up weighing about 3.5 tons.
Companies trying to sell you a product will do anything to cram their ads down your throat, but it’s always nice when they show a bit of creativity and taste when trying to get your attention. Ambient ads are one such specific form of advertisement, which seeks at once to become a part of its environment and to draw your attention to it.
World-renowned photographer Annie Leibovitz has published the latest in her long-time series of Disney-themed celebrity portraits. Jessica Chastain, who has starred in films like Zero Dark Thirty and The Help, poses as the fiery red-headed Meridia from Disney’s Brave. Chastain joins a star-studded list of Hollywood colleagues that have posed as characters from classic Disney movies.
In one uninterrupted 50-second video shot for the Sunday Times, British director duo Us and advertising firm Grey have captured six iconic images from modern culture. The video is an amazing look at movie magic, showing us in just how many different ways cinematographers can fool the eye and manipulate their world. And after the awesome video blows your mind, check out the making-of below, where the magic is revealed.
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
NYC-based artist Jon Burgerman shocks his blog readers by uploading horrid pictures of him shot and covered in blood in the background of advertising panels. The artist takes these pictures in subways, adds blood digitally and then shares them online. Named Head Shots, these drastic publicly-staged interventions are an ongoing series that intends to show us how film ads blatantly promote violence.
78-year-old Jim Morris, a vegan and a former bodybuilding champion, posed completely nude as Rodin’s iconic The Thinker statue to show off his still admirably firm body for a new PETA campaign. Morris’ example makes a very strong case for choosing a vegan diet and challenges the notion that a balanced vegan diet can’t be healthy.
You’d think that a food company would want to do some research to make sure that their food isn’t ridiculed or doesn’t seem repulsive, but some of these guys don’t seem to have gotten that memo. Some of these are lost in translation errors – we can only hope that that Chinese food company isn’t selling shredded children. Others, like the Brits’ faggots in sauce, seem funny only because modern slang has re-appropriated their names.
Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
The United Nations have released a powerful series of advertisements advocating for women’s rights around the world. The premise is simple – renowned design firm Ogilvy & Mathers took four women’s portraits and covered their mouths with some of the auto-complete search terms offered by Google’s search engine. These suggested search terms are based on searches done by other users, so they represent convictions held by many who use the search engine.
Honest Slogans publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine.