You’d think that a food company would want to do some research to make sure that their food isn’t ridiculed or doesn’t seem repulsive, but some of these guys don’t seem to have gotten that memo. Some of these are lost in translation errors – we can only hope that that Chinese food company isn’t selling shredded children. Others, like the Brits’ faggots in sauce, seem funny only because modern slang has re-appropriated their names.
Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
The United Nations have released a powerful series of advertisements advocating for women’s rights around the world. The premise is simple – renowned design firm Ogilvy & Mathers took four women’s portraits and covered their mouths with some of the auto-complete search terms offered by Google’s search engine. These suggested search terms are based on searches done by other users, so they represent convictions held by many who use the search engine.
Honest Slogans publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine.
Imagine swinging by a café to get a morning cup of coffee and encountering an angry, violent telekinetic woman. How would you react? What would you do? These are questions that unsuspecting members of the public had to answer in a prank set up by viral video marketing firm Thinkmodo.
An inept submarine crew has crashed their high-tech military submarine straight through the underside of Milan’s streets, emerging near the Duomo. Or at least, that’s the elaborate scene that the Europ Assistance Italia insurance company put on as part of a clever and over-the-top marketing campaign.
Expert remote-controlled airplane craftsman Otto Dieffenbach from Flyguy Promotions has created a pair of RC planes that look like witches and warlocks flying on broomsticks just in time for Halloween. They may look strange in his hands, but once they take flight, the illusion is complete, and you almost expect them to raise a hand and wave (or turn you into a frog).
Anyone who has handled a chicken before has probably noticed their ability to keep their head stock-still no matter how you move them. Mercedes-Benz uses chickens in this 2008 advertisement to sell their vehicles‘ stable rides. However, because chickens don‘t exactly fly with Mercedes‘ luxury image, they are held with immaculate white gloves. Classy!
Imagine coming in for a job interview, bright and ready to prove yourself and earn a living, when things take a turn for the worst and a meteor destroys your city. Bummer. While we do hope that no such thing happens any time soon, an advertisement stunt set up by LG in Chile has shown just how funny it can be when the people coming for an interview have no idea that the meteor they are seeing outside is actually a fake.
Proclaimed as one of the most powerful and moving campaigns of the year, “Liking isn’t helping” has won a Gold Lion in Press category at Cannes Festival. The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives.
To promote Schusev State Museum of Architecture in Moscow, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre.