Companies trying to sell you a product will do anything to cram their ads down your throat, but it’s always nice when they show a bit of creativity and taste when trying to get your attention. Ambient ads are one such specific form of advertisement, which seeks at once to become a part of its environment and to draw your attention to it.
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. We’ve searched the web and collected some of the most creative print ads we could find. Most of these ads don’t just advertise the company or cause behind them, they also make an actual point. So if you don’t understand the angle at first, give it some time and think about it.
Moscow-based designer Ilya Kalimulin has created a series of images imagining what the weirdest products by well-known companies and brands might look like. His imagined products have gained a viral following on a number of Russian-language art and deign blogs, which in turn have gathered the ideas of other creative designers as well.
You’d think that a food company would want to do some research to make sure that their food isn’t ridiculed or doesn’t seem repulsive, but some of these guys don’t seem to have gotten that memo. Some of these are lost in translation errors – we can only hope that that Chinese food company isn’t selling shredded children. Others, like the Brits’ faggots in sauce, seem funny only because modern slang has re-appropriated their names.
Honda has created an amazing and mind-bending advertisement for their CR-V using anamorphic optical illusions and forced perspective. Taking a page from the Rayban sunglasses ad, they create a series of optical illusions involving their vehicle that will make you double-take and question what you’re seeing. By forcing your mind to accept a certain perspective, they are able to create seemingly impossible situations – without the use of CGI!
Honest Slogans publishes company logos with hilarious slogans that represent how consumers might actually see the company instead of how it wants to be seen. Pepsi’s logo reminds us of its constant battle with Coca Cola for market share, while Google, assured of its dominance, dares us to just try and use another search engine.
An inept submarine crew has crashed their high-tech military submarine straight through the underside of Milan’s streets, emerging near the Duomo. Or at least, that’s the elaborate scene that the Europ Assistance Italia insurance company put on as part of a clever and over-the-top marketing campaign.
These copper pipes, gears and steel railings are not from the interior of an ironclad battleship or WWI factory – they‘re part of the brilliant interior steampunk design of Truth Coffee‘s cafe in Cape Town. The cafe features authentic elements and accents like old bookcases, candlestick telephones, vintage typewriters, gas-masks and other gizmos and gadgets.