Clever T-Shirts Turn Butt Crack Into Sexy Cleavage
Berlin ad agency Scholz & Friends has done the unthinkable. They created a series of clever t-shirts that turn your ugly plumber’s crack into a sexy cleavage!
“Enthusing teenagers to start an apprenticeship in hand-craft trades is everything but an easy task. Handcraft is generally considered old-fashioned and the job profiles monotonous. Furthermore, the “Craftsmen’s Boobs” (also known as plumber’s crack and builders cleavage) is well established as a stereotype for the entire trade.
The best tools to disprove it are humor, a calendar and printed T-Shirts. The Craftsmen’s Boobs Calendar” was created to wish the training companies a Happy New Year of training. The backside of the accompanying letter served as an order form for the “Craftsmen’s Boobs Shirts” with whom craftsmen could spread the message : The new handcraft is more attractive than you think. Following the specified URL, the teenagers found extensive information about all 148 handcraft professions.”