Are You Obsessed With the Right Things?
“The difference between a pimple and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”
“The difference between a big butt and breast cancer is that of life and death. Regular…”
“The difference between a bad hair day and breast cancer is that of life and death. Regular…”
A lot of women are probably more obsessed with a pimple, bad hair or their butt than they are concerned about breast cancer. In order to raise breast cancer awareness, Breast Cancer Foundation in Singapore creatively used body art to ask women if they were “obsessed with the right things?”
Advertising Agency: DDB, Singapore | Executive Creative Director: Joji Jacob | Creative Director: Thomas Yang | Copywriter: Khairul Mondzi | Art Director: Andrea Kuo | Account Director: Rowena Bhagchandani | Account Executive: Ng Ling Kai | Illustrator: Andy Yang Soo Kit | Digital retoucher: Agnes Teo | Photographer: Allan Ng / Republic Studios