While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.


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Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.

"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.

Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!

More info: Facebook

#1

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

PandaPow 2 months ago

Totoro!!!!!! This is the best one!

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#2

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 2 months ago

YES!! BEST ONE

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#4

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Ana Fuentes 2 months ago

this one is amazing!! love it WINTER IS COMING!!!

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#5

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 months ago

fries <3

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#6

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jen Stewart 2 months ago

Love this one!!!! Donnie Darko!

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#7

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 months ago

do not fall!

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#8

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Aegea 2 months ago

Don't they mean rise to meat it? Haha okay I'll stop.

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#9

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Galeanthropy2017 2 months ago

These are really impressive...I'm going to Arby's now!

#10

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

SuicidalSylveon 2 months ago

Best one hands DOWN

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#11

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J. 2 months ago

Who else loves Steven Universe???

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#12

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 months ago

for what purpose of the gun? hmmm

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#13

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J. 2 months ago

ADVENTURE TIME!!

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#14

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 months ago

maybe it's a spicy fries, xD base on the face

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#15

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Dane Pearson 1 month ago

That must be Cloud's sword from Final Fantasy...awesome!

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#16

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Dylan Glatz 2 months ago

Naked Lunch

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#18

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 2 months ago

i want it!!!

#19

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 2 months ago

These are amazing! Who does these?

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#20

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 months ago

looks shawarma.

#21

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Venomous Sloth 2 months ago

BITE MY SHINY METAL ASS!

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#22

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 2 months ago

Coraline!

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#23

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Linda Gulley 2 months ago

COBRA!

#24

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Cathy Binder 2 months ago

may the shwartz be with you

#25

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 2 months ago

All Might from Boku no Hero Academia :D

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