While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.


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Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.

"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.

Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!

More info: Facebook

#1

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

PandaPow 2 weeks ago

Totoro!!!!!! This is the best one!

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#2

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 2 weeks ago

YES!! BEST ONE

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#3

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#4

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Ana Fuentes 2 weeks ago

this one is amazing!! love it WINTER IS COMING!!!

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#5

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

fries <3

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#6

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jen Stewart 2 weeks ago

Love this one!!!! Donnie Darko!

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#7

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

do not fall!

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#8

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 2 weeks ago

These are really impressive...I'm going to Arby's now!

#9

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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SuicidalSylveon 2 weeks ago

Best one hands DOWN

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#10

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Aegea 2 weeks ago

Don't they mean rise to meat it? Haha okay I'll stop.

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#11

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J. 2 weeks ago

Who else loves Steven Universe???

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#12

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

for what purpose of the gun? hmmm

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#13

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J. 2 weeks ago

ADVENTURE TIME!!

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#14

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

maybe it's a spicy fries, xD base on the face

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#15

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

if can cut :'3

#16

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Dylan Glatz 2 weeks ago

Naked Lunch

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#17

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

can float!!! how

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#18

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

i want it!!!

#19

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 2 weeks ago

These are amazing! Who does these?

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#20

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag 2 weeks ago

looks shawarma.

#21

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Venomous Sloth 4 days ago

BITE MY SHINY METAL ASS!

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#22

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017 2 weeks ago

Coraline!

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#23

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Linda Gulley 2 weeks ago

COBRA!

#24

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Cathy Binder 2 weeks ago

may the shwartz be with you

#25

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus 2 weeks ago

All Might from Boku no Hero Academia :D

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