South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth
Making a powerful and memorable PSA campaign is a hefty task. But is it really that hard not to make it sound like everyone in your state is high on meth? We are looking at you, South Dakota. Apparently, the state recently launched a campaign that aims to raise awareness of the meth epidemic, however, many people interpreted the campaign’s tagline “Meth. We are on it” as claiming that everyone in South Dakota is doing methamphetamine.
More info: Facebook | onmeth.com | youtube.com
Recently South Dakota started trending on the internet for releasing an eyebrow-raising antidrug campaign
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The campaign was launched as Governor Kristi Noem’s initiative to battle the methamphetamine crisis in the state. However, soon after the campaign was launched, she had to start explaining the real message of the ads.
Image credits: onmeth
According to Noem, they decided to make this PSA a bit different. Instead of condemning the drug addiction, they aimed to bring the community together by encouraging people to help those who struggle with drug abuse.
Image credits: onmeth
So, the tagline “Meth. We are on it” means ‘we are on the case of meth’ rather than ‘we’re all doing it’.
The reactions to the campaign varied, with some finding the tagline hilarious to others saying it’s outright horrible. It doesn’t help that the campaign was ridiculously expensive. According to Argus Leader, it cost a staggering amount of $449,000.
Here’s how people reacted
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I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.
I completely agree, HOWEVER the amount of money they spent on it is staggering.
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It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".
No, it's an excellent use of phrasing -- it's far more eye-catching and attention-catching this way and it does express the truth that a whole lot of South Dakotans (maybe a lot of people they never suspected) ARE on it -- plus there's the wordplay double meaning that indicates that the government is aware of the problem and is taking care of it. It's too bad that people are missing the point.
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What are people going on about🤷🏾♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*
It is a very good campaign. But i have to admit i laughed at the parodies
Load More Replies... I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.
I completely agree, HOWEVER the amount of money they spent on it is staggering.
Load More Replies... It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".
No, it's an excellent use of phrasing -- it's far more eye-catching and attention-catching this way and it does express the truth that a whole lot of South Dakotans (maybe a lot of people they never suspected) ARE on it -- plus there's the wordplay double meaning that indicates that the government is aware of the problem and is taking care of it. It's too bad that people are missing the point.
Load More Replies... What are people going on about🤷🏾♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*
It is a very good campaign. But i have to admit i laughed at the parodies
Load More Replies...
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